Senior Web Platform Manager
Job Fit Check
Base Career helps you apply smarter for this job.
Key skills for this role
About the Role
onX seeks a Senior Web Platform Manager to own the strategy, performance, and evolution of onxmaps.com and associated web properties. This senior IC role sits at the intersection of growth marketing, web platform strategy, and program execution, driving web conversion and growth.
Key Skills for This Role
Responsibilities
- Define and maintain a 6–12 month web roadmap balancing growth priorities with brand and product storytelling
- Own website funnel conversion: increase visitor to account creation/trial/app download/subscribe rates
- Design and run A/B and multivariate experiments on landing pages, CTAs, and web to app pathways
- Set clear, measurable goals for web performance and report on KPIs using GA4, Tableau, etc.
- Analyze traffic sources, visitor behavior, and user journeys to surface growth opportunities
- Collaborate with Brand, Content, and Vertical Marketing teams on site merchandising and campaigns
- Establish and own a scalable web production and request process for cross functional stakeholders
- Partner with Engineering and design teams on CMS architecture, reusable components, and templates
- Own site health: Core Web Vitals, page speed, accessibility, and technical performance
- Identify and integrate tools (including AI driven workflows) to improve content production efficiency
- Oversee the web project pipeline end to end: intake, prioritization, sprint planning, execution, delivery
- Manage relationships with external agency and vendor partners
Requirements
- Eight (8) or more years of experience in web marketing, digital strategy, website management, or web product management
- Strong background in CRO and A/B testing with hands on experience in tools like VWO, Optimizely, or similar
- Proficiency in web analytics (GA4, Google Search Console) and a data driven approach
- Deep understanding of web architecture and content strategy impact on organic discoverability
- Experience managing multi site or multi vertical web ecosystems
- Proven ability to build and run scalable web operations
- Strong knowledge of CMS platforms (headless or traditional)
- Comfort partnering with Engineering and design teams on technical roadmaps
- Experience with Core Web Vitals, page speed optimization, and web accessibility standards
- Excellent communication and stakeholder management skills
- Permanent US work authorization
- Ability to travel quarterly for multiple days to a corporate office or Basecamp
Full Job Posting
About OnX
- We're a team of builders, adventurers, and risk takers using technology to help people confidently explore the outdoors.
- We're a high growth tech company with a fast pace, grit, and ambiguity.
- Our verticals include Hunt, Offroad, Backcountry, and Fish, each at different maturity stages.
About This Opportunity
- onX is looking for a Senior Web Platform Manager to own the strategy, performance, and evolution of onxmaps.com and associated web properties.
- This role sits at the intersection of growth marketing, web platform strategy, and program execution.
- This is a senior individual contributor role with potential to build and lead a small team.
Web Strategy & Growth
- Define and maintain a 6–12 month web roadmap balancing growth priorities with brand and product storytelling.
- Own website funnel conversion: increase visitor to account creation/trial/app download/subscribe rates.
- Design and run A/B and multivariate experiments on landing pages, CTAs, and web to app pathways.
- Set clear, measurable goals for web performance and report on KPIs using GA4, Tableau, and related tools.
- Analyze traffic sources, visitor behavior, and user journeys to surface growth opportunities.
- Collaborate with Brand, Content, and Vertical Marketing teams on site merchandising and campaigns.
- Ensure web strategy accounts for organic growth across traditional SEO and AI driven discovery channels.
Web Enablement
- Establish and own a scalable web production and request process for cross functional stakeholders.
- Partner with Engineering and design teams on CMS architecture, reusable components, and templates.
- Ensure templates and content structures follow search and content best practices.
- Own site health: Core Web Vitals, page speed, accessibility, and technical performance.
- Identify and integrate tools (including AI driven workflows) to improve content production efficiency.
- Ensure web compliance with privacy, security, and accessibility standards.
Program Management
- Oversee the web project pipeline end to end: intake, prioritization, sprint planning, execution, delivery.
- Facilitate regular planning sessions, standups, and retrospectives.
- Manage cross functional workflows across Marketing, Product, Engineering and Brand/Creative.
- Act as primary point of contact for all web related initiatives.
- Balance competing priorities by aligning stakeholder requests with business impact.
- Manage relationships with external agency and vendor partners.
What You'll Bring
- Eight (8) or more years of experience in web marketing, digital strategy, website management, or web product management.
- Strong background in CRO and A/B testing with hands on experience in tools like VWO, Optimizely, or similar.
- Proficiency in web analytics (GA4, Google Search Console) and a data driven approach.
- Deep understanding of web architecture and content strategy impact on organic discoverability.
- Experience managing multi site or multi vertical web ecosystems.
- Proven ability to build and run scalable web operations.
- Strong knowledge of CMS platforms (headless or traditional).
- Comfort partnering with Engineering and design teams on technical roadmaps.
- Experience with Core Web Vitals, page speed optimization, and web accessibility standards.
- Excellent communication and stakeholder management skills.
- A bias for action and experimentation.
- Permanent US work authorization.
Added Bonuses
- Experience with cross platform products spanning mobile apps and web.
- Familiarity with AI driven content tools and workflows.
- Experience leading or mentoring a small team.
- Background in structured data / schema markup implementation.
- Experience with CMS migrations or platform re architecture.
How You'll Be Compensated
- Salary range: $150,000 $185,000 upon hire.
- Full time onX employees are eligible for a grant of common share options with vesting schedule and an annual bonus of 10% based on company performance.
What We're Offering You
- Competitive salaries, annual bonuses, equity, and opportunities for growth.
- Comprehensive health benefits including a no monthly cost medical plan.
- Paid parental leave of 13 weeks for birthing parents and 5 weeks for non birthing parents.
- 401k matching at 100% for the first 3% and 50% from 3 5%.
- Company wide outdoor adventures and outdoor industry perks.
- Annual 'Get Out, Get Active' funds.
- Flexible time away package including PTO, STO, VTO, and paid holidays.
Where You Can Work
- onX has a distributed workforce with HQ in Bozeman and Missoula, MT, and virtual Basecamps in several US locations.
- This role is remote friendly with occasional travel to corporate offices or Basecamps.
Apply for this job in 1 click
Skip the repetitive application forms
Install the Base Career Chrome Extension and autofill job applications across major job boards with your profile.
Trusted by over 500,000 job seekers on Base Career
More from this employer
More jobs at Bessemer Venture Partners India
Integrated Brand Campaign Lead
Abu Dhabi, UAE
onX seeks an Integrated Brand Campaign Lead to oversee strategy, development, and execution of high-impact brand marketing efforts. The role requires 8+ years of brand marketing experience, proven success leading complex
Renewal Manager | Housing
New Shwaib, UAE
EliseAI is looking for a Renewals Manager to own the customer renewal motion end-to-end, including forecasting, negotiation, and expansion discovery. The role requires 5+ years of client-facing, quota-carrying experience
Regional Growth Director
Abu Dhabi, UAE
Current, an accounting platform backed by Thrive Capital and Bessemer Venture Partners, seeks a Regional Growth Director to drive top-line expansion and inorganic growth strategy. The role involves business development,
Growth Strategy Manager, Healthcare
New Shwaib, UAE
EliseAI seeks a Growth Strategy Manager for its Healthcare team to own strategic direction, positioning, and go-to-market execution for AI products. The role involves defining growth strategy, leading content and events,
Outside Sales Representative (Cleveland/Pittsburgh)
Abu Dhabi, UAE
Curri is looking for a highly motivated Outside Sales Representative to visit target branches and identify partnership opportunities for their last-mile logistics platform. The role involves being on the road 4 days per
Senior Business Development & Partnerships Manager
Abu Dhabi, UAE
onX seeks a Senior Business Development & Partnerships Manager to accelerate strategic partnerships, focusing on the automotive ecosystem. The role involves building and managing a partnership pipeline, leading external
Engagement Manager, Enterprise
New Shwaib, UAE
Legora is seeking a Senior Engagement Manager to partner with enterprise accounts, driving adoption, expansion, and renewal. You will design value strategies, build executive relationships, and coach team members. Requir
Engagement Manager, Mid Market
New Shwaib, UAE
Legora is seeking an Engagement Manager to own the end-to-end client journey for mid-market accounts, driving adoption, retention, and expansion. The role requires 5+ years in management consulting, client advisory, or B
Integrated Brand Campaign Lead
Abu Dhabi, UAE
Renewal Manager | Housing
New Shwaib, UAE
Regional Growth Director
Abu Dhabi, UAE
Growth Strategy Manager, Healthcare
New Shwaib, UAE
Outside Sales Representative (Cleveland/Pittsburgh)
Abu Dhabi, UAE
Senior Business Development & Partnerships Manager
Abu Dhabi, UAE
Engagement Manager, Enterprise
New Shwaib, UAE
Engagement Manager, Mid Market
New Shwaib, UAE