Integrated Brand Campaign Lead

Bessemer Venture Partners India

Abu Dhabi, UAE

Full Time

Senior

2 weeks ago

Brand StrategyCampaign ManagementCross functional LeadershipStakeholder ManagementData AnalysisBudget Management

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Key skills for this role

Brand StrategyCampaign ManagementCross functional Leadership

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About the Role

onX seeks an Integrated Brand Campaign Lead to oversee strategy, development, and execution of high-impact brand marketing efforts. The role requires 8+ years of brand marketing experience, proven success leading complex cross-functional campaigns, and strong stakeholder management skills.

Key Skills for This Role

Brand StrategyCampaign ManagementCross functional LeadershipStakeholder ManagementData AnalysisBudget Management

Responsibilities

Own year long integrated brand campaign strategy, narrative expression, and execution that ladders into the one year integrated brand plan
Translate approved brand priorities into cohesive campaign strategies, briefs, channel plans, and go to market execution across paid, owned, and earned touchpoints
Build and manage campaign workbacks, briefs, decision milestones, launch plans, and post launch learning loops
Ensure campaign work is integrated and sequenced across parent brand and vertical marketing priorities
Operate as a player coach across the broader portfolio, building strategy, writing briefs, managing workbacks, and leading meetings
Help shape how onX approaches integrated brand campaign development as a discipline, establishing planning principles, briefing standards, and operating rhythms
Serve as the senior brand campaign lead across cross functional partners, aligning stakeholders around priorities, timelines, trade offs, and success measures
Identify where parent brand campaigns should extend into vertical businesses, and where they should not
Surface strategic trade offs early, frame recommendations clearly, and help teams make timely decisions
Partner with the Brand Director to steward the onX brand across integrated campaigns
Own campaign level measurement strategy in partnership with Data Analytics, Channel, and Marketing Measurement partners
Manage integrated campaign budgets across channels and initiatives, and lead agency and external partner relationships

Requirements

Eight (8) or more years of experience in brand marketing, integrated marketing, or related disciplines
Proven success developing and leading complex, cross functional brand campaigns from strategy through execution and optimization, spanning multiple products, audiences, or vertical categories in a matrixed business
Experience building or scaling processes across multiple teams, business units, or go to market functions
Strong campaign leadership, orchestration, and stakeholder management skills, including the ability to influence cross functional stakeholders with and without direct authority
Strong written and verbal communication skills, with the ability to tailor messages to different audiences and levels
Experience using data, customer insight, and performance signals to inform decisions and improve campaign outcomes
Demonstrated experience managing multiple priorities and navigating frequent context switching in a fast paced environment
Experience leading or developing direct reports
Demonstrated ability to create structure in ambiguity, manage dependencies, unblock decisions, and deliver complex work through matrixed teams
Track record of making high judgment decisions with imperfect information and influencing functional or enterprise relevant outcomes over a longer planning horizon
Experience with and enthusiasm for using AI and emerging technologies in a brand or marketing environment
Bachelor's degree in Communications, Marketing, Business, or a related field, or equivalent experience

Full Job Posting

About OnX

We're a team of builders, adventurers, and risk takers using technology to help people confidently explore the outdoors.
We're a high growth tech company. The pace is fast, the work takes grit, and ambiguity is part of the job.
Our business moves quickly, and there's real opportunity to shape what we build next.

About This Opportunity

onX is seeking an Integrated Brand Campaign Lead to oversee the strategy, development, and execution of high impact, integrated brand marketing efforts that build awareness, consideration, and long term brand equity among objective oriented outdoor enthusiasts.
Sitting at the intersection of brand strategy, integrated campaign leadership, and people management, you will own complex, cross functional brand initiatives and shape how onX shows up across paid, owned, and earned channels.
You will directly manage one Brand Manager and hold end to end ownership of the integrated, parent brand campaign portfolio.

Essential Job Duties and Responsibilities

Own year long integrated brand campaign strategy, narrative expression, and execution that ladders into the one year integrated brand plan delivered by the Brand Director.
Translate approved brand priorities into cohesive campaign strategies, briefs, channel plans, and go to market execution across paid, owned, and earned touchpoints.
Build and manage campaign workbacks, briefs, decision milestones, launch plans, and post launch learning loops that keep complex work moving with clarity and accountability.
Ensure campaign work is integrated and sequenced across parent brand and vertical marketing priorities so onX shows up with focus and consistency rather than fragmentation.
Operate as a player coach across the broader portfolio — equally comfortable building the strategy, writing the brief, managing the workback, leading the meeting, and pushing the final decision across the line.
Help shape how onX approaches integrated brand campaign development as a discipline, establishing practical planning principles, briefing standards, trade off criteria, decision frameworks, and operating rhythms.
Serve as the senior brand campaign lead across cross functional partners — Creative, Vertical Marketing, Business Intelligence, Channel, Public Relations and Communications, Product Marketing, and Operations.
Identify where parent brand campaigns should extend into vertical businesses, and where they should not.
Surface strategic trade offs early, frame recommendations clearly, and help teams make timely decisions in ambiguous or fast moving situations.
Partner with the Brand Director to steward the onX brand across integrated campaigns, ensuring strong and consistent application of the onX brand guidelines.
Contribute to the annual brand content calendar in close collaboration with the Brand Director and vertical marketing leaders.
Ensure Access and Stewardship narratives are integrated into parent brand storytelling.

What You'll Bring

Eight (8) or more years of experience in brand marketing, integrated marketing, or related disciplines.
Proven success developing and leading complex, cross functional brand campaigns from strategy through execution and optimization, spanning multiple products, audiences, or vertical categories in a matrixed business.
Experience building or scaling processes across multiple teams, business units, or go to market functions.
Strong campaign leadership, orchestration, and stakeholder management skills, including the ability to influence cross functional stakeholders with and without direct authority.
Strong written and verbal communication skills, with the ability to tailor messages to different audiences and levels.
Experience using data, customer insight, and performance signals to inform decisions and improve campaign outcomes.
Demonstrated experience managing multiple priorities and navigating frequent context switching in a fast paced environment.
Experience leading or developing direct reports.
Demonstrated ability to create structure in ambiguity, manage dependencies, unblock decisions, and deliver complex work through matrixed teams.
Track record of making high judgment decisions with imperfect information and influencing functional or enterprise relevant outcomes over a longer planning horizon.
Experience with and enthusiasm for using AI and emerging technologies in a brand or marketing environment, with a proactive, experimental mindset.
Bachelor's degree in Communications, Marketing, Business, or a related field, or equivalent experience.

What We're Offering You

Competitive salaries, annual bonuses, equity, and opportunities for growth.
Comprehensive health benefits, including a no monthly cost medical plan.
Paid parental leave of 13 weeks for birthing parents and 5 weeks for non birthing parents.
401k matching at 100% for the first 3% you save and 50% from 3 5%.
Company wide outdoor adventures and amazing outdoor industry perks.
Annual 'Get Out, Get Active' funds to fuel your active lifestyle.
Flexible time away package that includes PTO, STO, VTO, and paid holidays.

Performance Essentials

In this role, success is driven by cognitive abilities such as concentration and problem solving, essential for our computer centric tasks.
onX will explore reasonable accommodations to ensure that individuals with diverse abilities can fully engage in and contribute to the essential physical and mental functions of the job.

Where You Can Work

onX has created a thriving distributed workforce designed to foster connection, collaboration, and shared experience across several US locations.
We have two HQ locations in Bozeman and Missoula, MT and established virtual workforce Basecamps in Austin, TX; Bay Area, CA; Denver, CO; Kalispell, MT; Minneapolis, MN; Portland, OR; Salt Lake City, UT; and Seattle, WA.

How You'll Be Compensated

For this position, applicants can expect to make between $125,000 and $155,000 upon hire.
The pay range will vary based upon experience, skills, certifications, education among other factors as required in the job description.
In addition, full time onX employees are eligible for a grant of common share options with a vesting schedule and an annual bonus of 10% based on company performance.

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