Senior Product Marketing Manager
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Key skills for this role
About the Role
Boomi is seeking a Senior Product Marketing Manager for Data Management to own marketing strategy for data management capabilities. You will develop messaging, lead analyst relations, produce content, and enable sales.
Key Skills for This Role
Responsibilities
- Develop sharp, differentiated messaging and positioning for Boomi Data Management that resonates with buyers and stands out in a crowded market.
- Lead and execute the marketing strategy for data management, working closely with product management on launches and serving as the voice of the buyer.
- Support Boomi's analyst relations program for data management leading briefings and inquiries, and driving product and marketing sections of analyst report submissions.
- Produce high quality content across the full funnel: case studies, white papers, solution briefs, demos, blog posts, and competitive battlecards.
- Partner with sales to build and deliver enablement materials that help teams win in competitive deals.
- Collaborate with the marketing programs team to design and execute programs that drive awareness, pipeline, and product adoption.
- Track and analyze marketing performance, continuously refining strategies based on data and market feedback.
- Monitor industry trends to keep Boomi's positioning sharp and relevant.
- Represent Boomi as a subject matter expert at customer events, conferences, and webinars.
- Contribute to an exceptional product trial experience that converts interest into adoption.
Requirements
- 8+ years of product marketing experience, with most spent marketing data management solutions at a data management vendor or platform company with strong data management capabilities.
- Proven track record of doing analyst briefings and driving submissions for major industry analyst reports (Gartner Magic Quadrant, Forrester Wave, or equivalent).
- Demonstrated success developing and executing marketing strategies that drive measurable impact on pipeline and adoption.
- Exceptional communicator who can translate complex technical concepts into clear, persuasive narratives for both technical and business audiences.
- Experience presenting at customer facing events, webinars, or industry conferences as a subject matter expert.
- Strong analytical mindset with the ability to turn market data into actionable strategy.
- Collaborative by nature, with experience working cross functionally across product, sales, and customer success.
- Familiarity with agentic AI trends and how they intersect with the data management landscape.
- Bachelor's or master's degree in marketing, business, or a related field.
Full Job Posting
How You'll Make An Impact
- As Senior Product Marketing Manager for Data Management, you'll own the marketing strategy for Boomi's data management capabilities within the Boomi Enterprise Platform.
- Given Boomi is 'The Data Activation Company', this is one of the most strategically important areas of our product portfolio.
- You'll bring deep domain fluency, sharp market instincts, and the credibility to represent Boomi externally with analysts, customers, and industry audiences.
What you’ll do
- Develop sharp, differentiated messaging and positioning for Boomi Data Management.
- Lead and execute the marketing strategy for data management, working closely with product management on launches.
- Support Boomi's analyst relations program for data management leading briefings and inquiries, and driving report submissions.
- Produce high quality content across the full funnel: case studies, white papers, solution briefs, demos, blog posts, and competitive battlecards.
- Partner with sales to build and deliver enablement materials.
- Collaborate with the marketing programs team to design and execute programs that drive awareness, pipeline, and product adoption.
- Track and analyze marketing performance, continuously refining strategies based on data and market feedback.
- Monitor industry trends to keep Boomi's positioning sharp and relevant.
- Represent Boomi as a subject matter expert at customer events, conferences, and webinars.
- Contribute to an exceptional product trial experience that converts interest into adoption.
The Experience You Bring
- 8+ years of product marketing experience, with most spent marketing data management solutions at a data management vendor or platform company.
- Proven track record of doing analyst briefings and driving submissions for major industry analyst reports (Gartner Magic Quadrant, Forrester Wave, or equivalent).
- Demonstrated success developing and executing marketing strategies that drive measurable impact on pipeline and adoption.
- Exceptional communicator who can translate complex technical concepts into clear, persuasive narratives.
- Experience presenting at customer facing events, webinars, or industry conferences as a subject matter expert.
- Strong analytical mindset with the ability to turn market data into actionable strategy.
- Collaborative by nature, with experience working cross functionally across product, sales, and customer success.
- Familiarity with agentic AI trends and how they intersect with the data management landscape.
- Bachelor's or master's degree in marketing, business, or a related field.
Compensation
- Base compensation for this position ranges from CAD 158,000 CAD 199,000 annually + applicable bonus.
- Final compensation determined by various factors including knowledge, skills, experience, and geographic location.
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