Regional Marketing Manager
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Key skills for this role
About the Role
Abbott is seeking a Regional Marketing Manager for its Rapid Diagnostics – Infectious Diseases division in Dubai. The role involves developing and implementing marketing strategies for key markets including KSA, Egypt, Poland, and Czechia.
Key Skills for This Role
Responsibilities
- Develop regional marketing plans in alignment with regional and global plans
- Deliver and regularly track the execution of marketing initiatives on the plan
- Manage local promotional plans (including exhibition, symposia, marketing collateral, sales tools, digital and PR content)
- Participate in product launch projects: develop business & launch plans in close collaboration with the EEMENA Launch excellence Manager
- Manage the marketing expenses budget, according to the annual marketing plan
- Conduct customer segments mapping (size, patient pathway, reimbursement, stakeholders, value proposition, opportunity assessment)
- Execute and track product launch plans in close collaboration with the Launch Excellence Manager EMEA
- Roll out marketing plans and sales tactics at sales meetings
- Track and monitor business figures and take actions to improve business outcome
- Support local sales forces in the field to win key and strategic accounts
Requirements
- Proven minimum 7 years marketing experience in diagnostics arena, or other healthcare area
- Proven knowledge of the healthcare system in the regional & local markets
- Proven marketing and sales success track record, with strengths in both strategic and tactical management
- Master or equivalent in Marketing or in the field of Biological Sciences degree preferred
- Proven ability to deliver goals in a fast paced, matrixed organization
- Proven ability to effectively communicate & collaborate with all key stakeholders
- Proficiency in spoken and written English; full proficiency in local language of the largest country in the cluster
- Ability to travel up to 40% of the time (nationally and internationally)
Full Job Posting
About Abbott
- Abbott is a global healthcare leader, creating breakthrough science to improve people’s health.
- At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life.
Role Overview
- Regional Marketing Manager EEMENA
- This position works out of our UAE location in the Abbott Rapid Diagnostics – Infectious Diseases.
- The primary responsibility is to develop and implement marketing strategies and tactics successfully, using a thorough understanding of local markets, in particular KSA, Egypt, Poland and Czechia.
What You'll Do
- Development of local commercial, marketing and promotional plans.
- Develop regional marketing plans in alignment with the regional and global plans.
- Deliver and regularly track the execution of the marketing initiatives on the plan.
- Manage local promotional plans (including exhibition, symposia, marketing collateral, sales tools, digital and PR content).
- Participate in product launch projects: develop business & launch plans in close collaboration with the EEMENA Launch excellence Manager.
- Manage the marketing expenses budget, according to the annual marketing plan and with accountability towards the Marketing Manager Lead direction.
- Customer Centricity and deep understanding of regional markets: customer segments mapping, customer focus group meetings and surveys, product features/benefits, competitor intelligence, market dynamics.
- Routine participation in strategy alignment and sales effectiveness: execute and track product launch plans, provide input and align with Region/BU, roll out marketing plans and sales tactics, track and monitor business figures, support local sales forces, collaborate with commercial director and fi
Requirements
- Acts ethically and professionally, representing the company values always.
- Proficiency using Microsoft Office pack & other (SharePoint, CRM, etc.).
- Natural inspirational leader who can energize and align a cross functional team.
- Strong focus in understanding and extracting customer value.
- Balanced mix of strategic and tactical focus.
- High level of comfort interpreting and communicating complex technical information, including clinical concepts, statistics and outcomes.
- High capacity for fast learning.
- Positive mindset and collaborative attitude.
- Ability to travel up to 40% of the time (nationally and internationally).
- Customer engagement, in field support, 30% of the time.
- Proven minimum 7 years marketing experience in diagnostics arena, or other healthcare area.
- Proven knowledge of the healthcare system in the regional & local markets.
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