Product Manager, Retail Channel Marketing - Diabetes Care (Mississauga)
Job Fit Check
Base Career helps you apply smarter for this job.
Key skills for this role
About the Role
Abbott is seeking a Product Manager for Retail Channel Marketing in Diabetes Care to develop and execute integrated marketing strategies across retail banners. You will drive demand, engagement, and patient support program adoption.
Key Skills for This Role
Responsibilities
- Develop and lead the pharmacy channel marketing strategy aligned with commercial priorities and brand objectives and build retailer specific activation plans
- Own and optimize all retail media investments, including Onsite and offsite retail activations
- Design and scale PSP activations within retail channels
- Develop pharmacy education toolkits and training resources for retail banners to equip in store pharmacy teams with the knowledge, tools, and conversation guides needed to support consumers
- Track and report on campaign performance and link to commercial outcomes
- Generate insights to inform future channel investments and innovation
Requirements
- Bachelor's degree is required
- Three to five years of related experience is required
- Demonstrated strong project management skills and customer service focused mentality
- Experience in healthcare marketing, ideally with Retail/Channel management experience or marketing experience with top Canadian pharmacy banners is a plus
- Proven track record in developing and executing strategic brand plans for retail channel
- Experience of developing messaging and toolkits relevant for assigned audience
- Demonstrated ability to lead cross functional teams
- Strong analytical skills with experience in market research, data interpretation and performance tracking
- Strong verbal and written communications with ability to effectively communicate at multiple levels in the organization
- Collaborative mindset with experience working cross functionally with medical, regulatory, and commercial teams
- Comfortable with numbers, budgets, and analysis
Full Job Posting
The Opportunity
- This position works out of our Mississauga location in the Diabetes Care Division.
- As the Product Manager you will have the chance to develop and execute integrated marketing strategies across retail banners to drive demand, engagement, and consumer support program adoption for Abbott Diabetes Care.
- This role will work closely with the Key Account Management Team ensuring a cohesive, insight driven approach to in store and online activation, retail media, pharmacist and patient engagement solutions.
What You'll Do
- Retail Channel Strategy & Planning Develop and lead the pharmacy channel marketing strategy aligned with commercial priorities and brand objectives and build retailer specific activation plans.
- Retail Media & In Store Activation Own and optimize all retail media investments, including Onsite and offsite retail activations.
- Patient Support Program Integration in Retail Design and scale PSP activations within retail channels.
- Develop pharmacy education toolkits and training resources for retail banners to equip in store pharmacy teams with the knowledge, tools, and conversation guides needed to support consumers.
- Track and report on campaign performance and link to commercial outcomes.
- Generate insights to inform future channel investments and innovation.
Required Qualifications
- Bachelor's degree is required.
- Three to five years of related experience is required.
- Demonstrated strong project management skills and also showcases a customer service focused mentality.
- Experience in healthcare marketing, ideally with Retail/Channel management experience or marketing experience with top Canadian pharmacy banners is a plus.
- Proven track record in developing and executing strategic brand plans for retail channel.
- Experience of developing messaging and toolkits relevant for assigned audience.
- Demonstrated ability to lead cross functional teams.
- Strong analytical skills with experience in market research, data interpretation and performance tracking.
- Strong verbal and written communications with ability to effectively communicate at multiple levels in the organization.
- Collaborative mindset with experience working cross functionally with medical, regulatory, and commercial teams.
- Comfortable with numbers, budgets, and analysis.
Salary Range
- The annual base salary for this position ranges from CAD 99,750.00 to CAD 146,300.00 CAD.
Apply for this job in 1 click
Skip the repetitive application forms
Install the Base Career Chrome Extension and autofill job applications across major job boards with your profile.
Trusted by over 500,000 job seekers on Base Career
More from this employer
More jobs at Abbott
Technical Solution Design Specialist
Riyadh, KSA
Abbott is seeking a Technical Solution Design Specialist for their Core Diagnostics Division in Riyadh, Saudi Arabia. The role involves supporting solution differentiation and customer engagement by aligning laboratory o
Product Manager, Digital Engagement - Diabetes Care (Mississauga)
Mississauga, CAN
Abbott is seeking a Product Manager to lead the consumer-facing digital ecosystem strategy for FreeStyle Libre systems in Canada. You will own website strategy, drive integrated digital campaigns, and optimize digital pe
Product Manager, Retail Channel Marketing - Diabetes Care (Mississauga)
Mississauga, CAN
Abbott is seeking a Product Manager for Retail Channel Marketing in the Diabetes Care division. You will develop and execute integrated marketing strategies across retail banners to drive demand and patient support progr
Medical Representative
Dubai, UAE
Abbott seeks a Medical Representative for its Established Pharmaceutical division in Dubai. The role involves organizing appointments with healthcare professionals, presenting products, and achieving sales targets. Requi
Product Manager, Digital Engagement - Diabetes Care (Mississauga)
Mississauga, CAN
Abbott is seeking a Product Manager to lead the digital engagement strategy for FreeStyle Libre systems in Canada. You will drive consumer digital ecosystem strategy, website optimization, and integrated campaigns. Requi
Medical Representative
Dubai, UAE
Abbott is seeking a Medical Representative for its Established Pharmaceutical division in the UAE. The role involves sales growth, building relationships with healthcare professionals, and promoting Abbott's branded gene
Medical Representative
Riyadh, KSA
Abbott is seeking a Medical Representative for its Established Pharmaceuticals division in Riyadh. The role involves sales calls, developing new business, monitoring market trends, and maintaining relationships with key
Medical Representative
الرياض, KSA
Abbott is seeking a Medical Representative for its Established Pharmaceuticals division in Riyadh. The role involves implementing company strategies, conducting sales calls, developing new business, and maintaining clien
Technical Solution Design Specialist
Riyadh, KSA
Product Manager, Digital Engagement - Diabetes Care (Mississauga)
Mississauga, CAN
Product Manager, Retail Channel Marketing - Diabetes Care (Mississauga)
Mississauga, CAN
Medical Representative
Dubai, UAE
Product Manager, Digital Engagement - Diabetes Care (Mississauga)
Mississauga, CAN
Medical Representative
Dubai, UAE
Medical Representative
Riyadh, KSA
Medical Representative
الرياض, KSA