Product Manager, Digital Engagement - Diabetes Care (Mississauga)
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Key skills for this role
About the Role
Abbott is seeking a Product Manager to lead the digital engagement strategy for FreeStyle Libre systems in Canada. You will drive consumer digital ecosystem strategy, website optimization, and integrated campaigns.
Key Skills for This Role
Responsibilities
- Lead the development and execution of the consumer digital ecosystem strategy
- Own website strategy and optimization, including UX/UI, CRO, AEO/GEO, and content effectiveness
- Drive integrated digital campaigns across paid, owned, and earned channels
- Manage digital content strategy and leverage data to optimize performance
- Lead influencer and social media engagement strategies
Requirements
- Bachelor's degree
- 3 5 years of experience
- Proven experience leading end to end digital engagement strategies
- Strong expertise in digital performance measurement
- Hands on experience with digital platforms and tools (e.g., Google Analytics, Adobe Analytics, CRM, CMS, SEO tools)
- Experience in regulated environments (healthcare, pharma, or medical devices) is an asset
Full Job Posting
About Abbott
- Abbott is a global healthcare leader creating breakthrough science to improve people's health.
The Opportunity
- This position works out of our Mississauga location in the Diabetes Care Division.
- As Product Manager, you'll lead strategy, execution, and optimization of the consumer facing digital ecosystem for FreeStyle Libre systems in Canada.
What You'll Do
- Lead development and execution of consumer digital ecosystem strategy.
- Own website strategy and optimization including UX/UI, CRO, AEO/GEO.
- Drive integrated digital campaigns across paid, owned, and earned channels.
- Manage digital content strategy and leverage data for optimization.
- Lead influencer and social media engagement strategies.
Required Qualifications
- Bachelor's degree required.
- Three to five years of experience required.
- Proven experience leading end to end digital engagement strategies.
- Strong expertise in digital performance measurement.
- Hands on experience with digital platforms and tools (e.g., Google Analytics, Adobe Analytics, CRM, CMS, SEO tools).
- Experience in regulated environments is an asset.
Salary Range
- Annual base salary: CAD 99,750.00 to CAD 146,300.00.
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