Product Manager, Retail Channel Marketing - Diabetes Care (Mississauga)
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Key skills for this role
About the Role
Abbott is seeking a Product Manager for Retail Channel Marketing in the Diabetes Care division. You will develop and execute integrated marketing strategies across retail banners to drive demand and patient support program adoption.
Key Skills for This Role
Responsibilities
- Develop and lead the pharmacy channel marketing strategy aligned with commercial priorities and brand objectives
- Build retailer specific activation plans
- Own and optimize all retail media investments, including onsite and offsite retail activations
- Design and scale patient support program activations within retail channels
- Develop pharmacy education toolkits and training resources for retail banners
- Track and report on campaign performance and link to commercial outcomes
- Generate insights to inform future channel investments and innovation
Requirements
- Bachelor's degree is required
- Three to five years of related experience is required
- Strong project management skills and customer service focused mentality
- Experience in healthcare marketing, ideally with retail/channel management experience
- Proven track record in developing and executing strategic brand plans for retail channel
- Strong analytical skills with experience in market research and data interpretation
Full Job Posting
The Opportunity
- This position works out of our Mississauga location in the Diabetes Care Division.
- We’re focused on helping people with diabetes manage their health with life changing products.
- As the Product Manager you will develop and execute integrated marketing strategies across retail banners to drive demand, engagement, and consumer support program adoption.
What You’ll Do
- Retail Channel Strategy & Planning: Develop and lead the pharmacy channel marketing strategy aligned with commercial priorities and brand objectives.
- Build retailer specific activation plans.
- Retail Media & In Store Activation: Own and optimize all retail media investments, including onsite and offsite retail activations.
- Patient Support Program Integration in Retail: Design and scale PSP activations within retail channels.
- Develop pharmacy education toolkits and training resources for retail banners.
- Track and report on campaign performance and link to commercial outcomes.
- Generate insights to inform future channel investments and innovation.
Required Qualifications
- Bachelor’s degree is required.
- Three to five years of related experience is required.
- Demonstrated strong project management skills and customer service focused mentality.
- Experience in healthcare marketing, ideally with Retail/Channel management experience or marketing experience with top Canadian pharmacy banners is a plus.
- Proven track record in developing and executing strategic brand plans for retail channel.
- Experience of developing messaging and toolkits relevant for assigned audience.
- Demonstrated ability to lead cross functional teams.
- Strong analytical skills with experience in market research, data interpretation and performance tracking.
- Strong verbal and written communications with ability to effectively communicate at multiple levels.
- Collaborative mindset with experience working cross functionally with medical, regulatory, and commercial teams.
- Comfortable with numbers, budgets, and analysis.
Salary Range
- The annual base salary for this position ranges from CAD 99,750.00 to CAD 146,300.00 CAD.
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