Product Manager, Digital Engagement - Diabetes Care (Mississauga)
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Key skills for this role
About the Role
Abbott is seeking a Product Manager to lead the consumer-facing digital ecosystem strategy for FreeStyle Libre systems in Canada. You will own website strategy, drive integrated digital campaigns, and optimize digital performance.
Key Skills for This Role
Responsibilities
- Lead the development and execution of the consumer digital ecosystem strategy, including website, social media channels, and emerging digital platforms
- Own website strategy and optimization, including UX/UI, conversion rate optimization (CRO), AEO/GEO, and content effectiveness
- Drive integrated digital campaigns across paid, owned, and earned channels to support awareness, consideration, and trial objectives
- Manage digital content strategy and leverage data, analytics, and customer insights to continuously optimize digital performance
- Lead influencer and social media engagement strategies to expand reach and build authentic consumer connections
Requirements
- Bachelor's degree is required
- Three to five years of experience is required
- Proven experience leading end to end digital engagement strategies across owned and paid channels
- Strong expertise in digital performance measurement, including KPI development, attribution, and optimization
- Ability to analyze and translate digital, behavioral, and customer data into actionable insights
- Hands on experience with digital platforms and tools (e.g., Google Analytics/GA4, Adobe Analytics, CRM/marketing automation platforms, CMS, SEO/GEO tools, social media management and listening tools)
- Demonstrated experience managing website strategy and optimization, including UX/UI improvements, CRO, and content performance
- Experience working in regulated environments (e.g., healthcare, pharma, or medical devices) is an asset
Full Job Posting
About Abbott
- Abbott is a global healthcare leader, creating breakthrough science to improve people’s health.
- We are focused on helping people with diabetes manage their health with life changing products.
The Opportunity
- This position works out of our Mississauga location in the Diabetes Care Division.
- As the Product Manager, you’ll lead the strategy, execution, and optimization of the consumer facing digital ecosystem for FreeStyle Libre systems in Canada.
What You’ll Do
- Lead the development and execution of the consumer digital ecosystem strategy, including website, social media channels, and emerging digital platforms.
- Own website strategy and optimization, including UX/UI, conversion rate optimization (CRO), AEO/GEO, and content effectiveness to drive engagement and acquisition.
- Drive integrated digital campaigns across paid, owned, and earned channels to support awareness, consideration, and trial objectives.
- Manage digital content strategy and leverage data, analytics, and customer insights to continuously optimize digital performance, personalization, and journey orchestration.
- Lead influencer and social media engagement strategies to expand reach and build authentic consumer connections.
Required Qualifications
- Bachelor’s degree is required.
- Three to five years of experience is required.
- Proven experience leading end to end digital engagement strategies across owned and paid channel to drive acquisition, engagement, and conversion.
- Strong expertise in digital performance measurement, including KPI development, attribution, and continuous optimization of digital ecosystems and campaigns.
- Ability to analyze and translate digital, behavioral, and customer data into actionable insights to improve user experience, personalization, and ROI.
- Hands on experience with digital platforms and tools (e.g., Google Analytics/GA4, Adobe Analytics, CRM/marketing automation platforms, CMS, SEO/GEO tools, social media management and listening tools).
- Demonstrated experience managing website strategy and optimization, including UX/UI improvements, conversion rate optimization (CRO), and content performance.
- Experience working in regulated environments (e.g., healthcare, pharma, or medical devices) with understanding of compliance requirements (e.g., MLR, privacy regulations) is an asset.
Salary
- The annual base salary for this position ranges from CAD 99,750.00 to CAD 146,300.00 CAD.
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