Marketing Director
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Key skills for this role
About the Role
The Arab Lens seeks a Marketing Director to lead the marketing function, develop integrated strategies, and support business expansion. The role requires 12+ years of progressive marketing experience including leadership roles, with an MBA preferred.
Key Skills for This Role
Responsibilities
- Develop and execute the organization’s overall marketing strategy
- Lead brand positioning and long term brand development initiatives
- Oversee digital marketing, communications, and media planning
- Develop annual marketing budgets and monitor expenditure
- Lead market research and customer insight initiatives
- Support commercial teams with customer acquisition strategies
- Monitor marketing performance through relevant KPIs and analytics
- Manage relationships with advertising agencies and strategic partners
- Lead product launches and integrated marketing campaigns
- Build, develop, and mentor high performing marketing teams
- Present marketing strategies and performance to executive leadership
- Identify new market opportunities and growth initiatives
Requirements
- Bachelor's degree in Marketing, Business Administration, or related discipline
- MBA is considered an advantage
- 12+ years of progressive marketing experience, including leadership roles
- Proven experience developing multi channel marketing strategies
- Strong commercial and financial acumen
- Experience managing significant marketing budgets
- Excellent leadership, presentation, and stakeholder management skills
- Strong understanding of digital marketing and customer engagement
- Fluency in English is required; Arabic would be beneficial
Full Job Posting
Role Overview
- Our client is a well established organization seeking a Marketing Director to lead its marketing function and contribute to the company’s continued growth.
- The organization is looking for a commercially driven leader who can develop integrated marketing strategies, strengthen brand positioning, and support business expansion across multiple markets.
Responsibilities
- Develop and execute the organization’s overall marketing strategy.
- Lead brand positioning and long term brand development initiatives.
- Oversee digital marketing, communications, and media planning.
- Develop annual marketing budgets and monitor expenditure.
- Lead market research and customer insight initiatives.
- Support commercial teams with customer acquisition strategies.
- Monitor marketing performance through relevant KPIs and analytics.
- Manage relationships with advertising agencies and strategic partners.
- Lead product launches and integrated marketing campaigns.
- Build, develop, and mentor high performing marketing teams.
- Present marketing strategies and performance to executive leadership.
- Identify new market opportunities and growth initiatives.
Qualifications
- Bachelor’s degree in Marketing, Business Administration, or a related discipline.
- MBA is considered an advantage.
- 12+ years of progressive marketing experience, including leadership roles.
- Proven experience developing multi channel marketing strategies.
- Strong commercial and financial acumen.
- Experience managing significant marketing budgets.
- Excellent leadership, presentation, and stakeholder management skills.
- Strong understanding of digital marketing and customer engagement.
- Fluency in English is required; Arabic would be beneficial.
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