Brand Manager
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Key skills for this role
About the Role
An established organization in Riyadh is seeking an experienced Brand Manager to lead brand strategy development and execution. The role involves managing brand positioning, product launches, integrated marketing campaigns, and agency relationships.
Key Skills for This Role
Responsibilities
- Develop and implement annual brand plans
- Manage brand positioning and messaging
- Lead product launch initiatives
- Coordinate integrated marketing campaigns
- Monitor brand performance and market trends
- Conduct consumer and competitor research
- Manage relationships with advertising and creative agencies
- Collaborate with sales teams on commercial initiatives
- Monitor marketing budgets and campaign ROI
- Ensure brand consistency across all communication channels
- Present performance updates to senior management
Requirements
- Bachelor's degree in Marketing, Business Administration, or related discipline
- 5+ years of brand management experience
- Strong understanding of consumer marketing and brand development
- Experience managing integrated marketing campaigns
- Excellent analytical and project management skills
- Strong commercial awareness
- Ability to manage multiple stakeholders and external agencies
- Fluency in English is required; Arabic would be an advantage
Full Job Posting
Overview
- Our client is an established organization seeking an experienced Brand Manager to lead brand strategies that strengthen market presence and support commercial growth.
The Role
- The Brand Manager will develop and implement brand strategies, manage product positioning, coordinate marketing campaigns, and ensure consistent brand communication.
Responsibilities
- Develop and implement annual brand plans
- Manage brand positioning and messaging
- Lead product launch initiatives
- Coordinate integrated marketing campaigns
- Monitor brand performance and market trends
- Conduct consumer and competitor research
- Manage relationships with advertising and creative agencies
- Collaborate with sales teams on commercial initiatives
- Monitor marketing budgets and campaign ROI
- Ensure brand consistency across all communication channels
- Present performance updates to senior management
Qualifications
- Bachelor's degree in Marketing, Business Administration, or related discipline
- 5+ years of brand management experience
- Strong understanding of consumer marketing and brand development
- Experience managing integrated marketing campaigns
- Excellent analytical and project management skills
- Strong commercial awareness
- Ability to manage multiple stakeholders and external agencies
- Fluency in English required; Arabic an advantage
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