HoReCa Supervisor
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Key skills for this role
About the Role
Ferrero seeks a HoReCa Supervisor to drive sales growth in the HoReCa channel in Abu Dhabi. You will develop sales strategies, manage budgets, lead negotiations, and coach the Out of Home team.
Key Skills for This Role
Responsibilities
- Develop and propose the annual operational sales plan for the HoReCa channel
- Assess market positioning and identify product needs for On the Go and HoReCa channel objectives
- Ensure effective budget control, including sales volume and value targets, and manage trade spend
- Drive implementation of sales development to achieve growth and revenue targets
- Monitor market to identify opportunities to strengthen market penetration
- Lead and manage commercial negotiations with customers and distributors
- Maintain strong relationships with customers and prospects, providing regular updates to senior management
- Lead, coach, and develop the Out of Home team
- Define and manage optimal sales structure including headcount and route to market
Requirements
- 3 5 years’ experience in Sales, ideally within the FMCG sector in the UAE region
- Exposure to the HoReCa or Out of Home channel
- Strong understanding of distributor and customer dynamics
- Proven experience in managing or supervising teams
- Commercially minded and proactive profile
- Strong relationship building and negotiation skills
Full Job Posting
About the Role
- The HoReCa Supervisor is responsible for driving consistent and profitable sales growth within the HoReCa channel through close interaction with customers, distributors, and prospects.
- The role supports the development and execution of channel strategies, leads negotiations, and ensures strong market penetration to achieve commercial objectives.
Main Responsibilities
- Develop and propose the annual operational sales plan for the channel in alignment with the Sales Manager.
- Shape the mid term sales strategy and assess market positioning.
- Ensure effective budget control, including proposing sales volume and value targets.
- Manage sales, marketing, and overhead costs, and lead forecasting of distributor and customer performance.
- Work with Trade Marketing to manage channel trade spend and Gross to Net forecasting.
- Drive implementation of Sales Development to achieve growth and revenue targets.
- Monitor market to identify opportunities to strengthen market penetration.
- Collaborate with Marketing to ensure proper brand execution and maximize profitability.
- Ensure optimal product visibility and availability across all points of sale.
- Lead and manage commercial negotiations with customers and distributors.
- Maintain strong and frequent relationship management with customers and prospects.
- Lead, coach, and develop the Out of Home team.
About You
- 3 5 years’ experience in Sales, ideally within the FMCG sector in the UAE region.
- Exposure to the HoReCa or Out of Home channel.
- Strong understanding of distributor and customer dynamics.
- Commercially minded and proactive profile with strong relationship building and negotiation skills.
- Hands on and execution focused approach with ability to support sales planning, manage budgets and forecasts.
- Proven experience in managing or supervising teams.
About Ferrero
- Ferrero began its journey in Alba, Piedmont, Italy in 1946.
- Today it is one of the world’s largest sweet packaged food companies with many iconic brands.
DE&I at Ferrero
- Ferrero is committed to building a diverse and inclusive culture.
Our Application Process
- Complete your online application, upload your CV and include a brief cover letter.
- Our HR team will arrange a phone or video interview if qualifications match.
- If the first interview goes well, you’ll be invited to speak with a Ferrero manager.
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