Brand Manager - Biscuits & Bakery
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Key skills for this role
About the Role
Ferrero seeks a Brand Manager for Biscuits & Bakery in Dubai to manage the portfolio end-to-end, translating global strategies into local execution. The role involves brand strategy, innovation, consumer insights, and integrated marketing campaigns.
Key Skills for This Role
Responsibilities
- Own the performance and development of the assigned Ferrero Biscuits portfolio across Gulf markets
- Develop annual brand plans aligned with regional and global objectives
- Monitor business performance across key commercial and consumer metrics
- Lead end to end commercialization of new product launches and seasonal initiatives
- Develop launch strategies, customer sell in materials, and commercialization toolkits
- Leverage consumer, shopper, and market intelligence to build winning brand strategies
- Develop and execute integrated marketing campaigns across media, digital platforms, shopper marketing, and in store activations
- Manage artwork development, packaging approvals, and production timelines
- Build strong partnerships across Marketing, Sales, Trade Marketing, Finance, Supply Chain, Legal, and external agency partners
- Prepare strategic recommendations and presentations for senior leadership
Requirements
- Bachelor's degree in Marketing, Business Administration, or related field
- 3 5 years of Brand Management experience within the FMCG industry
- Experience in innovation management, product launches, integrated marketing campaigns, and agency management
- Fluent in English
- Advanced proficiency in Microsoft Office, SAP, market data analysis, P&L and marketing budget management
Full Job Posting
About the Role
- We are looking for a Brand Manager for Biscuits & Bakery to join our team in Dubai, reporting directly to the Biscuits & Bakery Marketing Manager.
- This role is designed for a dynamic marketing professional passionate about building brands, driving business growth, and delivering impactful consumer experiences across the Gulf region.
- The position focuses on managing the Ferrero Biscuits portfolio end to end, translating global brand strategies into successful local execution while identifying growth opportunities.
Main Responsibilities
- BRAND STRATEGY & BUSINESS PERFORMANCE: Own the performance and development of the assigned Ferrero Biscuits portfolio across Gulf markets. Develop annual brand plans aligned with regional and global objectives, monitor business performance, and translate insights into actionable growth strategies.
- INNOVATION & COMMERCIALIZATION: Lead end to end commercialization of new product launches and seasonal initiatives, ensuring successful adaptation of global innovations to local market requirements.
- CONSUMER & MARKET INSIGHTS: Leverage consumer, shopper, and market intelligence to build winning brand strategies and support business growth.
- BRAND COMMUNICATIONS & MEDIA ACTIVATION: Develop and execute integrated marketing campaigns across media, digital platforms, shopper marketing, and in store activations to strengthen brand equity and consumer engagement.
- PORTFOLIO & PACKAGING DEVELOPMENT: Support portfolio expansion and packaging optimization initiatives to strengthen competitiveness.
- CROSS FUNCTIONAL COLLABORATION & LEADERSHIP: Build strong partnerships across Marketing, Sales, Trade Marketing, Finance, Supply Chain, Legal, and external agency partners.
About You
- Bachelor's degree in Marketing, Business Administration, or a related field.
- 3 5 years of Brand Management experience within the FMCG industry.
- Experience in innovation management, product launches, integrated marketing campaigns, and agency management.
- Exposure to GCC markets and multinational environments is an advantage.
- Strong commercial mindset, strategic thinking, analytical and project management skills.
- Excellent communication, presentation, and stakeholder management skills.
- Fluent in English, with Arabic considered a plus.
- Advanced proficiency in Microsoft Office, SAP, market data analysis, P&L and marketing budget management.
About Ferrero
- Ferrero began its journey in Alba, Piedmont, Italy in 1946.
- Today it is one of the world's largest sweet packaged food companies with many iconic brands sold worldwide.
Our Application Process
- Apply: Complete online application, upload CV and include brief cover letter.
- Assess: HR team will arrange a phone or video interview if qualifications match.
- Interview: If first interview goes well, you'll be invited to speak with a Ferrero manager.
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