Digital Marketing Specialist
Job Fit Check
Base Career helps you apply smarter for this job.
Key skills for this role
About the Role
The Arab Lens is hiring a Digital Marketing Specialist in Dubai to develop and execute digital campaigns, manage paid advertising, optimize SEO, and analyze performance. Candidates need 3+ years of experience, proficiency in Google Ads, Google Analytics, and Meta platforms, and strong analytical skills.
Key Skills for This Role
Responsibilities
- Develop and execute digital marketing campaigns
- Manage paid advertising across Google and social media platforms
- Optimize SEO and website performance
- Monitor campaign performance using analytics tools
- Create and manage email marketing campaigns
- Coordinate website updates and landing pages
- Produce performance reports and campaign insights
- Conduct keyword research and competitor analysis
- Collaborate with designers and content creators
- Recommend improvements based on campaign performance
Requirements
- Bachelor’s degree in Marketing or a related discipline
- 3+ years of digital marketing experience
- Experience with Google Ads, Google Analytics, and Meta advertising platforms
- Strong understanding of SEO and SEM
- Excellent analytical and reporting skills
- Strong communication and project management abilities
- Fluency in English
Full Job Posting
The Role
- The Digital Marketing Specialist will develop, execute, and optimize digital campaigns across multiple platforms while monitoring performance and identifying opportunities for continuous improvement.
- The role requires strong analytical capabilities combined with creativity and commercial awareness.
Responsibilities
- Develop and execute digital marketing campaigns.
- Manage paid advertising across Google and social media platforms.
- Optimize SEO and website performance.
- Monitor campaign performance using analytics tools.
- Create and manage email marketing campaigns.
- Coordinate website updates and landing pages.
- Produce performance reports and campaign insights.
- Conduct keyword research and competitor analysis.
- Collaborate with designers and content creators.
- Recommend improvements based on campaign performance.
Qualifications
- Bachelor’s degree in Marketing or a related discipline.
- 3+ years of digital marketing experience.
- Experience with Google Ads, Google Analytics, and Meta advertising platforms.
- Strong understanding of SEO and SEM.
- Experience with marketing automation platforms is preferred.
- Excellent analytical and reporting skills.
- Strong communication and project management abilities.
- Fluency in English is required.
Apply for this job in 1 click
Skip the repetitive application forms
Install the Base Career Chrome Extension and autofill job applications across major job boards with your profile.
Trusted by over 500,000 job seekers on Base Career
More from this employer
More jobs at The Arab Lens
Research & Development Manager
Abu Dhabi, UAE
A progressive organization seeks an experienced Research & Development Manager to lead technical innovation and product development from concept to commercialization. The role involves managing R&D strategy, budgets, cro
Planning Engineer
Riyadh, KSA
A leading organization seeks a Planning Engineer to develop project schedules, monitor progress, and ensure timely delivery of engineering and infrastructure projects. The role requires a Bachelor's in Civil, Mechanical,
Brand Manager
Riyadh, KSA
An established organization in Riyadh is seeking an experienced Brand Manager to lead brand strategy development and execution. The role involves managing brand positioning, product launches, integrated marketing campaig
Chief Human Resources Officer
Riyadh, KSA
A diversified organization in Riyadh seeks a Chief Human Resources Officer to lead people strategy, talent acquisition, organizational development, and HR transformation. The CHRO will act as a strategic advisor to the C
Retail Store Manager
Jiddah, KSA
A well-established retail organization is seeking a Retail Store Manager to lead one of its flagship locations in Jeddah. The role involves overseeing all store operations, including sales performance, customer service,
Supply Chain Coordinator
جدة, KSA
Our client is seeking a Supply Chain Coordinator to support procurement, inventory, logistics, and distribution activities. The role involves coordinating daily supply chain operations, monitoring inventory, tracking ord
Customer Service Representative
Dubai, UAE
The Customer Service Representative handles customer inquiries, resolves issues, processes requests, and maintains high satisfaction. Requires 2+ years of customer service experience, a Bachelor's degree or diploma, and
Operations Manager
الرياض, KSA
Our client is seeking an experienced Operations Manager to oversee operational performance and ensure efficient delivery of business objectives. The role involves leading daily operations, developing processes, managing
Research & Development Manager
Abu Dhabi, UAE
Planning Engineer
Riyadh, KSA
Brand Manager
Riyadh, KSA
Chief Human Resources Officer
Riyadh, KSA
Retail Store Manager
Jiddah, KSA
Supply Chain Coordinator
جدة, KSA
Customer Service Representative
Dubai, UAE
Operations Manager
الرياض, KSA