Consumer & Market Research Manager, Nutella
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Key skills for this role
About the Role
Ferrero is hiring a Consumer & Market Research Manager for Nutella to lead consumer insights, market research, and syndicated data analysis. This hybrid role in Parsippany, NJ requires 4-7 years of experience and a Bachelor's degree, with a salary range of $106,000-$143,000 annually.
Key Skills for This Role
Responsibilities
- Act as strategic partner to Marketing, Trade Marketing, and cross functional teams, providing consumer, shopper, and category insights
- Lead development and execution of consumer insights and market research agenda
- Translate insights into clear, actionable recommendations for brand strategy and business decisions
- Lead end to end market research studies, including design, execution, and analysis
- Leverage consumer insights, segmentation, and brand tracking to inform decision making
- Build and manage syndicated data capabilities (e.g., Circana/Nielsen)
- Analyze category trends, retail performance, and competitive dynamics
- Integrate multiple data sources to create a holistic view of brand and category performance
Requirements
- 4 7 years of experience in consumer insights, market research, or data analytics
- Bachelor's degree required; Master's preferred
- Experience with syndicated data sources (e.g., Circana, Nielsen, IRI)
- Strong expertise in consumer insights and market research methodologies
- Experience in qualitative and quantitative research design and execution
- Ability to integrate multiple data sources to generate actionable insights
- Strong strategic thinking and business partnering skills
- Experience with project and vendor management
Full Job Posting
About the Role
- Play a critical role in shaping the future of Nutella by bringing the voice of the consumer to life.
- Combine consumer insights, market research, and syndicated data (e.g., Circana) to deliver a holistic view of category and brand performance.
- Hybrid role based in Parsippany, NJ (North American HQ).
Main Responsibilities
- Act as strategic partner to Marketing, Trade Marketing, and cross functional teams.
- Lead development and execution of consumer insights and market research agenda.
- Translate insights into clear, actionable recommendations for brand strategy and business decisions.
- Integrate consumer insights, shopper data, and category performance metrics to drive growth.
- Lead end to end market research studies, including design, execution, and analysis.
- Recommend and apply qualitative and quantitative research methodologies.
- Leverage consumer insights, segmentation, and brand tracking to inform decision making.
- Synthesize complex data into compelling insights that influence stakeholders.
- Identify growth opportunities, risks, and key performance drivers across channels and segments.
- Build and manage syndicated data capabilities (e.g., Circana/Nielsen).
- Analyze category trends, retail performance, and competitive dynamics.
- Integrate multiple data sources to create a holistic view of brand and category performance.
About You
- 4 7 years of experience in consumer insights, market research, or data analytics.
- Bachelor's degree required; Master's preferred.
- Strong expertise in consumer insights and market research methodologies.
- Experience with qualitative and quantitative research design and execution.
- Experience with segmentation and deep consumer understanding.
- Experience with advertising and communications testing.
- Experience with marketing metrics and performance tracking.
- Experience with questionnaire design, survey development, and data analysis.
- Experience with syndicated data sources (e.g., Circana, Nielsen, IRI).
- Proven ability to apply data to category, shopper, and retail performance analysis.
- Strong strategic thinking and business partnering skills.
- Experience with project and vendor management.
Our Benefits & Perks
- Base salary range: $106,000.00 $143,000.00 annually.
- Comprehensive benefits package including health insurance, retirement plans, paid time off.
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