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Consumer & Market Research Manager, Nutella

Ferrero
Parsippany, UAE
Full Time
Manager
Hybrid
4 weeks ago
Consumer InsightsMarket ResearchSyndicated Data AnalysisCircanaNielsenQualitative Research
Free

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Consumer InsightsMarket ResearchSyndicated Data Analysis
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About the Role

  • Play a critical role in shaping the future of Nutella by bringing the voice of the consumer to life.
  • Combine consumer insights, market research, and syndicated data (e.g., Circana) to deliver a holistic view of category and brand performance.
  • Hybrid role based in Parsippany, NJ (North American HQ).

Main Responsibilities

  • Act as strategic partner to Marketing, Trade Marketing, and cross functional teams.
  • Lead development and execution of consumer insights and market research agenda.
  • Translate insights into clear, actionable recommendations for brand strategy and business decisions.
  • Integrate consumer insights, shopper data, and category performance metrics to drive growth.
  • Lead end to end market research studies, including design, execution, and analysis.
  • Recommend and apply qualitative and quantitative research methodologies.
  • Leverage consumer insights, segmentation, and brand tracking to inform decision making.
  • Synthesize complex data into compelling insights that influence stakeholders.
  • Identify growth opportunities, risks, and key performance drivers across channels and segments.
  • Build and manage syndicated data capabilities (e.g., Circana/Nielsen).
  • Analyze category trends, retail performance, and competitive dynamics.
  • Integrate multiple data sources to create a holistic view of brand and category performance.

About You

  • 4 7 years of experience in consumer insights, market research, or data analytics.
  • Bachelor's degree required; Master's preferred.
  • Strong expertise in consumer insights and market research methodologies.
  • Experience with qualitative and quantitative research design and execution.
  • Experience with segmentation and deep consumer understanding.
  • Experience with advertising and communications testing.
  • Experience with marketing metrics and performance tracking.
  • Experience with questionnaire design, survey development, and data analysis.
  • Experience with syndicated data sources (e.g., Circana, Nielsen, IRI).
  • Proven ability to apply data to category, shopper, and retail performance analysis.
  • Strong strategic thinking and business partnering skills.
  • Experience with project and vendor management.

Our Benefits & Perks

  • Base salary range: $106,000.00 $143,000.00 annually.
  • Comprehensive benefits package including health insurance, retirement plans, paid time off.

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