Category Manager
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Key skills for this role
Role Overview
The Category Manager owns the full category strategy to drive sales, profitability, market share, and availability.
The role supports a customer-focused category offering across offline and e-commerce channels.
The manager supervises the Category Specialist and coordinates execution across operations, supply chain, marketing, and marketplace teams.
Key Skills for This Role
Full Job Posting
Role Overview
The Category Manager owns the full category strategy to drive sales, profitability, market share, and availability.
The role supports a customer-focused category offering across offline and e-commerce channels.
The manager supervises the Category Specialist and coordinates execution across operations, supply chain, marketing, and marketplace teams.
Category Strategy
- Develop and implement category strategy aligned with company goals.
- Lead quarterly category reviews, portfolio planning, and commercial roadmaps.
- Define sales, margin, pricing, and availability objectives.
- Align strategy with operational execution and customer expectations.
Assortment and Inventory
- Approve assortment mix using consumer insights, sales performance, and market trends.
- Lead SKU rationalization, item classification, and seasonal planning.
- Monitor out-of-stock, overstock, ageing, and other inventory health indicators.
- Work with Supply Chain on stock levels, replenishment, and escalated availability issues.
Vendor and Commercial Management
- Establish supplier partnerships and negotiate pricing, rebates, trade terms, contracts, and promotional support.
- Evaluate supplier availability, OTIF, contribution, and lead-time performance.
- Secure exclusive deals, improved margins, and category-boosting activities.
Pricing and Promotions
- Set pricing architecture and approve regular and promotional prices.
- Lead promotion planning with Marketing and Marketplace teams.
- Conduct pre- and post-promotion analysis to assess ROI and uplift.
- Maintain competitive pricing while protecting healthy margins.
Analysis and Reporting
- Analyze customer behavior, sales trends, competitor activities, and opportunities for new products.
- Drive data-based decisions using sales, margin, DOC, availability, inventory turnover, and BSV metrics.
- Lead monthly category closing and report performance, gaps, and action plans to senior management.
- Provide insights and forecasting for budgeting cycles.
Media and Visibility
- Collaborate with Media Partnership to secure supplier investments.
- Oversee listing fees, visibility activities, digital advertising, and offline media support.
- Ensure commercial return and alignment with supplier plans.
Requirements
- Bachelor's degree in Business, Marketing, Engineering, or a related field.
- 4–6 years of experience in FMCG or retail category management.
- Strong negotiation, pricing, supplier management, and commercial planning skills.
- Advanced use of Excel, PowerPoint, and business intelligence tools.
- Strong analytical and presentation capabilities.
- Understanding of JDA, ERP, or forecasting systems is preferred.
- Leadership skills to manage the Category Specialist and cross-functional operations.
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