Brand Manager - Biscuits & Bakery
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Key skills for this role
About the Role
Ferrero is looking for a Brand Manager for Biscuits & Bakery to join the team in Dubai. The role involves managing the Ferrero Biscuits portfolio end-to-end, developing annual brand plans, leading innovation and commercialization, and executing integrated marketing campaigns.
Key Skills for This Role
Responsibilities
- Own the performance and development of the assigned Ferrero Biscuits portfolio across Gulf markets
- Develop annual brand plans aligned with regional and global objectives
- Lead end to end commercialization of new product launches and seasonal initiatives
- Develop and execute integrated marketing campaigns across media, digital platforms, shopper marketing, and in store activations
- Leverage consumer, shopper, and market intelligence to build winning brand strategies
- Manage artwork development, packaging approvals, and production timelines
- Build strong partnerships across Marketing, Sales, Trade Marketing, Finance, Supply Chain, Legal, and external agency partners
Requirements
- Bachelor’s degree in Marketing, Business Administration, or a related field
- 3 5 years of Brand Management experience within the FMCG industry
- Experience in innovation management, product launches, integrated marketing campaigns, and agency management
- Fluent in English; Arabic considered a plus
- Advanced proficiency in Microsoft Office, SAP, market data analysis, P&L and marketing budget management
Full Job Posting
About the Role
- We are looking for a Brand Manager for Biscuits & Bakery to join our team in Dubai, reporting directly to the Biscuits & Bakery Marketing Manager.
- This role is designed for a dynamic marketing professional who is passionate about building brands, driving business growth, and delivering impactful consumer experiences across the Gulf region.
Main Responsibilities
- BRAND STRATEGY & BUSINESS PERFORMANCE: Own the performance and development of the assigned Ferrero Biscuits portfolio across Gulf markets.
- INNOVATION & COMMERCIALIZATION: Lead the end to end commercialization of new product launches and seasonal initiatives.
- CONSUMER & MARKET INSIGHTS: Leverage consumer, shopper, and market intelligence to build winning brand strategies.
- BRAND COMMUNICATIONS & MEDIA ACTIVATION: Develop and execute integrated marketing campaigns across media, digital platforms, shopper marketing, and in store activations.
- PORTFOLIO & PACKAGING DEVELOPMENT: Support portfolio expansion and packaging optimization initiatives.
- CROSS FUNCTIONAL COLLABORATION & LEADERSHIP: Build strong partnerships across Marketing, Sales, Trade Marketing, Finance, Supply Chain, Legal, and external agency partners.
About You
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- 3 5 years of Brand Management experience within the FMCG industry.
- Experience in innovation management, product launches, integrated marketing campaigns, and agency management.
- Exposure to GCC markets and multinational environments is considered an advantage.
- Fluent in English, with Arabic considered a plus.
- Advanced proficiency in Microsoft Office, SAP, market data analysis, P&L and marketing budget management.
What We Offer
- Careers with caring built in discover our benefits here.
About Ferrero
- Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946.
- Today, it is one of the world’s largest sweet packaged food companies, with many iconic brands sold in countries all over the world.
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