Boutique Marketing Manager

Position

• The position is based in Abu Dhabi and operates within a boutique environment.

Role Overview

Client Marketing and CRM

• Set up and monitor regular client analysis.
• Maintain client database quality through capture, cleansing, and data extraction.
• Report marketing activity and client results, competitor insights, trends, and luxury retail developments.
• Transform complex data into PowerPoint reports and visual insights for clienteling objectives.
• Set yearly CRM objectives and implement coordinated action plans.
• Monitor Fashion Advisor performance and share CRM tools and guidelines.
• Ensure boutique procedures and CRM guidelines are implemented and followed.

Client Experience and Events

• Support improvements to the boutique client experience and motivate the sales team toward client experience objectives.
• Coordinate client complaints and create action plans to improve service levels.
• Organize personalized services, client birthdays, gifts, events, fashion shows, treatments, and private appointments.
• Coordinate boutique events with the Fashion team for the Middle East and India.
• Follow up on quantitative and qualitative feedback from client events.
• Represent the boutique to clients and external luxury, retail, and fashion stakeholders.

Business Impact

• Adapt and implement the marketing strategy with boutique management and the Regional Marketing team.
• Support Fashion Advisors in using CRM and digital tools to create personalized client relationships.
• Analyze data to define clienteling objectives and improve engagement and retention.

Requirements

• At least five years of experience in operational marketing, CRM, and/or client experience projects.
• Experience in fashion retail or another luxury environment is preferred.
• Deep understanding of the local market with fashion sensitivity.
• Leadership, communication, attention to detail, analytical, and organizational skills are important for success.
• English is required; Arabic is a plus.