Social Media Director
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Key skills for this role
About the Role
Grovy Developers seeks a Social Media Director to lead strategy, planning, and execution across all key platforms. This full-time, on-site role in Dubai involves developing campaigns, overseeing content calendars, managing SMO, and monitoring analytics to drive engagement and brand awareness.
Key Skills for This Role
Responsibilities
- Lead the strategy, planning, and execution of Grovy Developers' social media presence across all key platforms
- Develop and implement comprehensive social media campaigns aligned with brand objectives, real estate launches, and investor communications
- Oversee content calendars, guide content creation, manage SMO, and monitor performance analytics
- Collaborate with marketing, sales, PR, and leadership teams to ensure consistent messaging and brand reputation
- Manage social media budgets and supervise agency or vendor relationships
Requirements
- Strong Social Media Marketing and Social Media Optimization (SMO) skills
- Excellent Communication and Public Relations skills
- Proficiency in Content Strategy
- Proven experience in digital marketing for real estate or related industries
- Demonstrated leadership in managing teams or agencies
- Strong analytical and reporting skills with familiarity in social media and web analytics tools
- Bachelor's degree in Marketing, Communications, Business, or related field
Full Job Posting
Company Description
- Grovy Developers is a forward thinking real estate company in the UAE, recognized among the nation's Top 10 Most Promising Real Estate Brands by Asia Business Outlook.
- The company is known for quality, transparency, and innovation, backed by nearly five decades of family experience in real estate.
- Grovy's portfolio exceeds AED 700M, with all projects sold out and delivering consistent returns for retail investors.
- The company's developments span prime locations including Jumeirah Village Circle, Dubai Islands, and Dubailand.
Role Description
- The Social Media Director will lead the strategy, planning, and execution of Grovy Developers' social media presence across all key platforms.
- This full time, on site role in Dubai, United Arab Emirates involves developing and implementing comprehensive social media campaigns that align with brand objectives, real estate launches, and investor communications.
- The Social Media Director will oversee content calendars, guide content creation, manage social media optimization (SMO), and monitor performance analytics to drive engagement, lead generation, and brand awareness.
- The role includes collaborating closely with marketing, sales, public relations, and leadership teams to ensure consistent messaging, timely response to audience interactions, and effective handling of brand reputation online.
- The Social Media Director will also manage social media budgets, supervise agency or vendor relationships where applicable, and stay current with trends, platform updates, and best practices in digital communication.
Qualifications
- Strong Social Media Marketing and Social Media Optimization (SMO) skills, with experience managing multi platform campaigns and analytics.
- Excellent Communication and Public Relations skills to handle brand storytelling, stakeholder engagement, and online reputation management.
- Proficiency in Content Strategy, including planning editorial calendars, aligning content with business goals, and guiding creative production.
- Proven experience in digital marketing for real estate or related industries, including audience segmentation and lead generation tactics.
- Demonstrated leadership in managing teams or agencies, with the ability to collaborate effectively across marketing, sales, and executive functions.
- Strong analytical and reporting skills, with familiarity in social media and web analytics tools (e.g., Meta platforms, LinkedIn, Google Analytics, social listening tools).
- Bachelor's degree in Marketing, Communications, Business, or a related field; advanced degree or relevant certifications in digital marketing or social media are an advantage.
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