SEO Specialist

Role Overview

Framer Website Development and Maintenance

• Maintain and manage the website and landing pages in Framer.
• Implement website updates, content changes, new sections, pages, calls to action, forms, and design improvements.
• Troubleshoot and fix issues across desktop, mobile, browsers, layouts, navigation, forms, links, and components.
• Ensure the website remains functional, responsive, fast, and up to date.
• Perform maintenance and quality checks, including fixing broken links, redirects, layout issues, and responsive defects.
• Manage CMS and content updates, page structures, and website integrations.
• Convert Figma and design requirements into responsive Framer pages.
• Maintain forms, analytics, tracking, chat, CRM, marketing tools, and other third-party integrations.

SEO and Technical Fixes

• Perform ongoing technical and on-page SEO maintenance.
• Fix indexing, crawling, sitemap, canonical, redirect, metadata, broken-link, duplicate-content, and URL issues.
• Optimize page titles, meta descriptions, headings, URLs, internal linking, and page structure.
• Monitor Google Search Console and identify indexing and search-performance issues.
• Improve Core Web Vitals, page speed, mobile performance, and technical SEO health.
• Implement structured data or schema where required.
• Monitor organic traffic, rankings, indexing, and website SEO health.
• Support SEO optimization of service, industry, solution, blog, and campaign landing pages.

Website Optimization and Lead Generation

• Improve website UX, navigation, content structure, and calls to action.
• Create and maintain landing pages for marketing and sales campaigns.
• Identify opportunities to improve visitor engagement and lead conversion.
• Work with Marketing and Sales to implement website changes for campaigns and lead generation.
• Track website performance and recommend improvements based on analytics.

Collaboration and Support

• Work with Marketing, UX/UI, Content, Sales, and Business teams.
• Convert business and marketing requirements into website updates and implementations.
• Provide quick turnaround on website fixes and urgent issues.
• Coordinate with agencies, designers, content teams, and SEO specialists when required.
• Maintain documentation of website changes, SEO fixes, integrations, and recurring issues.

Required Skills

• Strong hands-on experience with Framer.
• Experience maintaining and troubleshooting production websites.
• Good understanding of technical SEO and on-page SEO.
• Experience with Google Search Console and GA4.
• Basic knowledge of HTML/CSS and JavaScript.
• Strong understanding of responsive web design.
• Knowledge of Core Web Vitals and website performance optimization.
• Familiarity with SEO tools such as Ahrefs, Semrush, or Screaming Frog.
• Ability to independently diagnose and fix website and SEO issues.
• Good understanding of UX and conversion optimization.

Good to Have

• Figma experience.
• Basic JavaScript or React knowledge.
• HubSpot experience.
• Google Tag Manager experience.
• Experience with B2B technology, IT consulting, SaaS, or professional-services websites.
• Understanding of lead-generation funnels.
• Experience with analytics-driven website optimization.
• AI-assisted SEO and content optimization experience.