Head of Marketing

Role Overview

Marketing and GTM

• Develop the annual marketing and GTM strategy, target markets, personas, accounts, positioning, messaging, and value propositions.
• Align marketing priorities with sales pipeline and revenue objectives across data, finance transformation, digital transformation, AI, IT consulting, managed services, and staff augmentation offerings.

Partners and Demand Generation

• Own OEM and technology partner marketing relationships, joint campaigns, webinars, workshops, events, collateral, and co-marketing budgets.
• Execute integrated B2B campaigns across email, LinkedIn, digital, events, and account-based marketing, and optimize performance using leads, opportunities, pipeline, ROI, and conversion data.

Events, Content, and Digital

• Lead conferences, partner events, roundtables, executive sessions, webinars, workshops, sponsorships, invitations, follow-up, and the annual events calendar.
• Drive case studies, solution briefs, whitepapers, blogs, presentations, newsletters, customer stories, executive positioning, website messaging, SEO, digital advertising, and brand consistency.

Sales Enablement and Operations

• Create pitch decks, industry presentations, solution brochures, case studies, battlecards, account-specific materials, proposal and RFP collateral, and campaign assets.
• Manage marketing processes, calendars, CRM and automation workflows, lead qualification, nurturing, sales handoff, databases, segmentation, dashboards, and attribution.

Leadership and Intelligence

• Monitor competitors, technology trends, industry developments, customer priorities, emerging markets, strategic partnerships, associations, and ecosystem opportunities.
• Build and manage the marketing team and external agencies, manage budgets, review performance, coordinate stakeholders, and operate hands-on.

Ideal Candidate

• 8–12 or more years of experience in B2B technology marketing, IT services, consulting, or enterprise software.
• Experience with enterprise technology buying cycles, OEMs, technology partners, channel ecosystems, GTM, demand generation, ABM, field marketing, and IT consulting sales.
• Experience with HubSpot, Salesforce, or similar CRM and marketing automation platforms, plus strong communication, analytical, commercial, and reporting capabilities.
• Ability to manage agencies, vendors, events, partners, and senior stakeholders in a growing organization.

Success Metrics