Senior Performance Marketing Manager

Role Overview

Responsibilities

• Build and manage multi-channel B2B campaigns, ensuring strong targeting, efficient spending, and consistent delivery of qualified leads.
• Own the end-to-end performance marketing strategy and hands-on management of campaigns across Google Ads, Meta, Instagram, LinkedIn, and other high-value channels.
• Lead budget planning, forecasting, and ongoing optimisation to maximise ROAS and reduce CPL/CAC without compromising lead quality.
• Oversee the performance marketing calendar and ensure alignment with business targets, product launches, and commercial priorities.
• Continuously optimise campaigns through structured testing frameworks (A/B, multivariate, landing page tests, creative iterations).
• Implement advanced audience segmentation, retargeting strategies, and funnel optimisation techniques.
• Monitor and interpret performance metrics using Google Analytics, LinkedIn Campaign Manager, Meta Business Manager, data platforms, and attribution tools.
• Produce weekly and monthly performance reports with clear insights, trends, and recommended actions for senior leadership.
• Maintain excellence in keyword research, competitor benchmarking, and on-page/off-page optimisation to support paid and organic performance.
• Ensure tracking accuracy through proper setup of pixels, UTM tagging, events, and conversion API integrations.
• Collaborate closely with the creative team to brief high-impact ad assets, landing pages, and campaign concepts based on data-backed insights.
• Partner with the sales team to refine lead quality, optimise handovers, and support full-funnel performance visibility.
• Consistently evaluate new platforms, optimisation tools, AI-driven features, and audience opportunities to maintain competitive advantage.
• Maintain a deep understanding of ROAS and its drivers, providing ongoing recommendations to improve efficiency across all channels.
• Examine and refine CPL and CAC across channels, identifying bottlenecks and implementing cost-reduction strategies where appropriate.
• Ensure best-practice standards for digital advertising compliance, tracking, attribution, and quality control.

Qualifications And Experience

• 4–6+ years of hands-on experience in performance marketing; B2B experience is essential, preferably in fintech or SaaS.
• BSc in Data Analytics, BSc/MSc in Data Science, BSc in Computer Science, BA in Analytics
• Hands-on with Google Ads + Meta Ads at scale, GTM (Google Tag Manager) implementation, GA4 deep understanding, Conversion API / server-side tracking, CRM integration (HubSpot, Salesforce)
• Proven track record of owning performance channels and delivering measurable pipeline or revenue impact.
• Demonstrated expertise in data interpretation, funnel analysis, attribution modelling, and performance forecasting.
• Strong B2B experience managing sizable budgets and driving efficient ROAS.
• Skilled at A/B testing, conversion rate optimisation, and landing page improvement strategies.
• Excellent communication skills and the ability to present data and insights to senior stakeholders.
• Comfortable managing multiple high-stakes projects in a fast-paced environment.
• In-house B2B performance marketing experience is required.

Essential Competencies

• Data Obsessed
• Bold creativity
• Cross-functional collaboration