Senior Marketing Executive - EdTech

Overview

• Are you a B2B marketing executive who wants to own field marketing for a global EdTech brand across the UAE and international markets?
• This role is with a US-headquartered EdTech company operating across 100+ countries, with an established and growing Middle East presence.
• Their platform is used by educators and schools to accelerate student learning through data-driven assessments and analytics.
• They are expanding their international field marketing team and need someone in Dubai to partner directly with the UAE sales function on pipeline, content and customer engagement.
• What's in it for you?
• Base salary DOE
• Private healthcare for you and your dependents
• Generous annual leave plus a birthday day off
• Paid volunteering days
• Part of a collaborative international team with direct exposure to a global sales function
• What will you be doing?
• Building and running email marketing campaigns end to end, from brief through to results
• Partnering with the UAE sales team on content, lead generation and events
• Managing and maintaining the company website for a high-quality user experience
• Developing automated email programmes to support customer onboarding and subscription renewals
• Tracking and reporting on lead gen metrics and marketing performance
• Supporting monthly reporting and sharing insights with the wider team
• What do you need?
• Marketing experience within a global SaaS, technology or EdTech organisation
• Hands-on experience with CRM and marketing automation platforms. Salesforce and Marketo are a strong advantage
• Comfortable owning campaigns, content and events simultaneously
• Strong attention to detail and an analytical mindset
• English fluent. Arabic language skills are a real bonus
• EdTech or education sector background is helpful but not a requirement
• Dubai-based
• Don't worry if your CV isn't up to date.
• Share your LinkedIn profile and we'll take it from there.
• You can also reach me directly if you'd like to find out more.