Senior Marketing & Business Development Manager – Middle East
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Key skills for this role
About the Role
Hogan Lovells seeks a senior marketing and business development manager to lead regional M&BD activities across the Middle East. You will develop strategy, drive client growth, manage pitches, and lead a team.
Key Skills for This Role
Responsibilities
- Lead the firm's marketing and business development activities across the Middle East region
- Develop and implement a robust regional M&BD strategy aligned with global business objectives
- Lead the annual M&BD planning process for the Middle East, identifying strategic priorities, target markets, clients, sectors, and growth opportunities
- Develop and manage the regional M&BD budget, ensuring effective allocation of resources and clear measurement of return on investment
- Support the development and execution of strategic client plans for priority regional and international clients
- Lead strategic pitch and pursuit activity across the region, including major panel appointments, competitive tenders, and significant client opportunities
- Develop and deliver integrated marketing campaigns and profile raising initiatives to enhance the firm's reputation across the Middle East
- Lead, develop, and mentor the Middle East M&BD team
Requirements
- Extensive relevant experience, preferably including time in a management role in the legal sector, with a solid understanding of the Middle East market
- Experience in business planning and management, including budgeting and ROI reporting
- Able to think strategically and commercially
- Excellent operational and project management skills
- Experience of, and comfortable in, a partnership or equivalent professional services environment
- Broad base of experience across the marketing mix, with strong background in client relationship management, pitches and targeting
- Solid experience of managing and motivating people
- Educated to graduate level and hold a good degree or equivalent from a reputable institution
Full Job Posting
Role Overview
- The Senior Marketing & Business Development Manager, Middle East, will lead the firm's marketing and business development activities across the Middle East region, supporting the Middle East Managing Partner, Office Managing Partners for Dubai and Riyadh, practice and sector leaders, and the global
- Working closely with the Director of M&BD for EMEA, this role will be responsible for shaping and delivering the Middle East M&BD agenda across the firm's Dubai and Riyadh offices.
M&BD Strategy and Planning
- Working closely with Middle East leadership and partners to develop and implement a robust regional M&BD strategy aligned with the firm's global business objectives and growth ambitions.
- Leading the annual M&BD planning process for the Middle East, identifying strategic priorities, target markets, clients, sectors, and growth opportunities.
- Developing and managing the regional M&BD budget, ensuring effective allocation of resources and clear measurement of return on investment.
- Monitoring and reporting on progress against agreed business plans, providing insight and recommendations to regional leadership.
Client Development and Market Growth
- Supporting the development and execution of strategic client plans for priority regional and international clients.
- Identifying opportunities to deepen existing client relationships and expand the firm's share of wallet across practices and jurisdictions.
- Advising partners on business development strategy, client engagement, relationship management, and pursuit opportunities.
- Driving the adoption and effective use of the firm's CRM, client intelligence, and experience management systems.
- Supporting client feedback and client listening initiatives and ensuring insights are translated into actionable business development plans.
- Working with partners to identify emerging trends, sectors, and opportunities within the Middle East market.
Pitches, Pursuits and Proposals
- Leading strategic pitch and pursuit activity across the region, including major panel appointments, competitive tenders, and significant client opportunities.
- Advising partners on pursuit strategy, win themes, value propositions, and client messaging.
- Developing high quality pitch materials, credentials, and client facing content that reflect the firm's strengths and market positioning.
- Driving best practice in pitching, opportunity management, and pursuit coaching across the regional partner group.
- Conducting post pitch reviews and ensuring lessons learned are shared and embedded.
Profile Raising and Market Positioning
- Developing and delivering integrated marketing campaigns and profile raising initiatives to enhance the firm's reputation across the Middle East.
- Maximizing the impact of thought leadership, media opportunities, sponsorships, conferences, and client events.
- Supporting partners in building market visibility and strengthening relationships with key clients, intermediaries, and market influencers.
- Leading the firm's approach to legal directories, awards, league tables, and rankings across the region, ensuring submissions are of the highest quality and aligned to strategic priorities.
- Monitoring competitor activity and market developments, providing regular insight to partners and regional leadership.
Cross Office and Global Collaboration
- Acting as the primary link between the Middle East offices and the wider global M&BD function.
- Working collaboratively with practice, sector, and client development teams across the international network to identify and pursue cross border opportunities.
- Ensuring regional initiatives are aligned with global campaigns, client programmes, and strategic growth priorities.
- Sharing best practice and contributing to global M&BD projects and initiatives as required.
Leadership and Team Management
- Leading, developing, and mentoring the Middle East M&BD team.
- Providing clear direction, coaching, and performance management for the Dubai based M&BD Adviser and Riyadh based M&BD Manager.
- Fostering a high performance, collaborative team culture across both offices.
- Supporting the professional development of team members and ensuring appropriate resource allocation across regional priorities.
Person Specification
- Extensive relevant experience, preferably including time in a management role in the legal sector, with a solid understanding of the Middle East market.
- Experience in business planning and management, including budgeting and ROI reporting.
- Able to think strategically and commercially.
- Excellent operational and project management skills.
- Experience of, and comfortable in, a partnership or equivalent professional services environment.
- A broad base of experience across the marketing mix, but with a strong background in client relationship management, pitches and targeting.
- Solid experience of managing and motivating people.
- Candidates must be educated to graduate level and hold a good degree or equivalent from a reputable institution.
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