Senior Manager - Martech

Role Summary

Martech and Measurement

• Own the health, configuration, and roadmap of CRM, engagement, attribution, MMP, analytics, and adjacent tooling.
• Own growth event and signal instrumentation and protect measurement integrity across paid, owned, and organic channels.
• Build and validate predictive capabilities for propensity to transact, next best product, next best offer, churn, reactivation, and offer optimization.
• Deploy intelligence as live scores and segments across business channels and surfaces.

Growth Products and Orchestration

• Build internal growth products and automations, including scoring pipelines, operational agents, reporting surfaces, and campaign tooling.
• Use AI-assisted development to deliver tools without dependency on engineering capacity.
• Translate segments and signals into lifecycle journeys and cross-service orchestration.

Tooling and Team Enablement

• Evaluate martech and AI tooling through build-versus-buy assessments, time-boxed proofs of concept, and costed recommendations.
• Raise the practical AI capability of the wider growth and marketing team.

Experience and Domain

• 7-10+ years in marketing technology, growth engineering, or data science applied to marketing is required.
• Experience in consumer-scale businesses such as app-first, fintech, or e-commerce environments is required.
• Hands-on ownership of a major CRM and engagement platform is required, covering journeys, segmentation, APIs, and deliverability.
• Practical command of mobile attribution and MMPs is required, including instrumentation, SDK behavior, deep linking, and attribution logic.
• Working knowledge of CDP architecture, identity resolution, and event schema design is required.

Technical and Commercial Skills

• Strong SQL and Python skills and commercial predictive-model deployment experience are required.
• Fluency with AI coding and agent tooling, demonstrated through delivered internal tools, is required.
• Strong commercial judgment and the ability to prioritize growth problems and build business cases are required.