Senior Copywriter

Overview

Creative Concept Development

• Develop strong, original campaign ideas and creative concepts in response to creative briefs.
• Collaborate with designers and creative leadership to build integrated concepts across multiple channels.
• Contribute innovative thinking that elevates the overall creative quality and impact of the team’s output.
• Copywriting and Scriptwriting
• Write clear, compelling, and engaging copy across various formats including campaign headlines, taglines, brand messaging, and long-form scripts.
• Develop commercial and thematic scripts that translate strategic objectives into impactful storytelling.
• Adapt tone, style, and messaging for different audiences while maintaining a consistent brand voice.

Brand Voice And Communication Excellence

• Support the development and evolution of the brand’s tone of voice across campaigns and communication platforms.
• Ensure all written content aligns with brand guidelines and maintains a consistent, distinctive identity.
• Maintain high standards of writing quality across all creative deliverables.

Creative Quality And Craft Excellence

• Deliver work that reflects high creative standards and strong attention to detail.
• Apply excellent editorial judgment to strengthen clarity, messaging, and audience impact.
• Balance creative storytelling with strategic objectives to produce engaging and effective communication.

Project Delivery And Cross-Functional Collaboration

• Manage multiple projects simultaneously while delivering high-quality output within tight deadlines.
• Work closely with creative teams and cross-functional stakeholders to ensure alignment and consistency.
• Respond positively to feedback and adapt creative work efficiently to improve overall output quality.

Speed, Efficiency, and Consistency

• Deliver a consistent volume of high-quality creative work across multiple briefs and campaigns.
• Maintain productivity and momentum without compromising creative excellence.
• Adapt quickly to evolving priorities and fast-paced business requirements.

Qualifications & Experience

• Bachelor’s degree in Advertising, Communications, Journalism, English, Marketing, or related field.
• Minimum 5 years of copywriting experience within an advertising agency or in-house creative team.
• Strong experience in campaign development, integrated campaigns, and scriptwriting.
• Portfolio showcasing creative concepts, storytelling, and copywriting skills.

Skills & Competencies

• Excellent English writing and storytelling skills.
• Strong conceptual and creative thinking ability.
• Experience writing for digital campaigns and commercial films.
• Ability to manage multiple projects in a fast-paced environment.

Behavioral Attributes

• Creative, detail-oriented, and proactive.
• Strong communication and collaboration skills.
• Adaptable and able to work under pressure.
• Passionate about creativity and brand storytelling.