Recruitment Marketing Lead – Global Employer Brand

Overview

Strategic Business Partnership

• Act as the primary Recruitment Marketing partner for assigned strategic business segments.
• Deeply understand business priorities, workforce challenges, and talent needs, translating them into clear recruitment marketing and EB strategies.
• Develop and present annual recruitment marketing plans, including personas, messaging, channels, events, storytelling, and activation roadmaps.
• Align and manage allocated global budgets to deliver agreed strategic outcomes.
• Communicate and advocate recruitment marketing strategy across global, regional, and local stakeholders.

Activation & Execution

• Lead and animate the Recruitment Marketing / EB community aligned to the business, sharing best practices, local insights, and continuous improvement opportunities.
• Coordinate with global and regional stakeholders (Digital EB, Internal Communications, Marketing, DEI, Sustainability, TA, Strategic Sourcing).
• Partner with Digital EB teams to define asset needs and support content creation across the funnel.
• Provide end-to-end project management for recruitment marketing initiatives and campaigns.
• Ensure accurate and compelling representation of the business across global channels (Careers Site, Glassdoor, Indeed, CRM journeys, etc.).
• Drive targeted nurture strategies for CRM talent pools in partnership with TA and Strategic Sourcing.
• Actively support the progression of talent through the Brand-to-Hire funnel.

Data, Insights & ROI

• Track and interpret recruitment marketing and digital EB performance data to inform strategy and investment decisions.
• Partner with analytics teams to build executive-level and operational reporting on recruitment marketing and B2H impact.
• Monitor ROI of initiatives and continuously optimize based on performance insights.
• Collaborate closely with the Marketing Operations Lead on through-the-funnel content, candidate journeys, and measurement frameworks.

Strategic Focus Areas (Per Business)

• Global efficiency and scale

• Diversity, Equity & Inclusion (DEI)

• Early Careers
• Senior and critical talent segments
• ****Skills & Experience****

Essential

• 7+ years’ experience in recruitment marketing, employer branding, or talent marketing.
• Proven experience partnering with senior business and TA leaders in a global or matrixed organisation.
• Strong understanding of the Brand-to-Hire funnel, CRM-led nurturing, and candidate journeys.
• Excellent stakeholder management, communication, and influencing skills.
• Strong project management capability with the ability to manage multiple complex initiatives simultaneously.
• Data-driven mindset with experience using insights to guide strategy and investment decisions.

Desirable

• Experience working with global EB platforms and tools (CRM, career sites, digital media, analytics).
• Exposure to early careers, DEI, or senior talent attraction strategies.

Essential

• 7+ years’ experience in recruitment marketing, employer branding, or talent marketing.
• Proven experience partnering with senior business and TA leaders in a global or matrixed organisation.
• Strong understanding of the Brand-to-Hire funnel, CRM-led nurturing, and candidate journeys.
• Excellent stakeholder management, communication, and influencing skills.
• Strong project management capability with the ability to manage multiple complex initiatives simultaneouslyData-driven mindset with experience using insights to guide strategy and investment decisions
• Looking to make an IMPACT with your career?
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• €40 billion global revenue
• +9% organic growth
• 150 000+ employees in 100+ countries
• You must submit an online application to be considered for any position with us.
• This position will be posted until filled.
• *Schneider Electric aspires to be the most inclusive and caring company in the world, by providing equitable opportunities to everyone, everywhere, and ensuring all employees feel uniquely valued and safe to contribute their best.
• We mirror the diversity of the communities in which we operate, and ‘inclusion’ is one of our core values.
• We believe our differences make us stronger as a company and as individuals and we are committed to championing inclusivity in everything we do.*
• *At Schneider Electric, we uphold the highest standards of ethics and compliance, and we believe that trust is a foundational value.
• Our Trust Charter is our Code of Conduct and demonstrates our commitment to ethics, safety, sustainability, quality and cybersecurity, underpinning every aspect of our business and our willingness to behave and respond respectfully and in good faith to all our stakeholders.
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• *Schneider Electric is an Equal Opportunity Employer. It is our policy to provide equal employment and advancement opportunities in the areas of recruiting, hiring, training, transferring, and promoting all qualified individuals regardless of race, religion, color, gender, disability, national origin, ancestry, age, military status, sexual orientation, marital status, or any other legally protected characteristic or conduct.*