Performance Marketing Manager
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Key skills for this role
Key Skills for This Role
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Duties and Responsibilities
- Plan, create, launch, and manage paid media campaigns across Meta, Google Ads, TikTok Ads, Snapchat Ads, and other relevant platforms.
- Own campaign structure, including setup, naming conventions, budget allocation, pacing, and platform-specific best practices.
- Manage and optimize campaigns daily to drive growth, efficiency, and scale across brands and objectives.
- Implement a structured UTM framework and accurate tracking events using Google Analytics, Google Tag Manager, and platform pixels.
- Analyze performance data and produce weekly updates and monthly reports with insights and next steps.
- Collaborate with Brand Managers, Creative, Content, CRM, and technical teams.
- Provide creative ideas, trend insights, and testing concepts to improve performance.
- Manage budgets, stay current with platform developments, and mentor a junior performance marketing executive.
Experience
- Five years of performance marketing experience is preferred.
Pay
- Compensation is AED 18,000 to AED 20,000 per month.
Work Location
- The role is performed in person.
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