PERFORMANCE MARKETING MANAGER
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Key skills for this role
Role Overview
Own, execute, and optimize paid media campaigns across multiple platforms and four brands.
Combine strategic planning with daily campaign execution while leading and mentoring a junior performance marketer.
Key Skills for This Role
Full Job Posting
Purpose of the Role
Own, execute, and optimize paid media campaigns across multiple platforms and four brands.
Combine strategic planning with daily campaign execution while leading and mentoring a junior performance marketer.
Campaign Management
- Plan, create, launch, and manage campaigns across Meta, Google, TikTok, Snapchat, and other relevant platforms.
- Own campaign, ad set, and ad setup, naming conventions, budget allocation, pacing, and platform best practices.
- Optimize campaigns daily for growth, efficiency, and scale across brands and objectives.
Tracking and Analytics
- Define and implement a structured UTM framework across paid channels.
- Ensure correct tracking events using Google Analytics, Google Tag Manager, and platform pixels.
- Analyze data to identify trends, insights, risks, and opportunities, then translate findings into actions.
- Produce weekly performance updates and monthly reports with insights and next steps.
Collaboration and Leadership
- Work with brand, creative, content, CRM, and technical teams to align media strategy and business goals.
- Provide content ideas, trend insights, and testing concepts to improve performance.
- Manage, mentor, and guide a Junior Performance Marketing Executive.
- Stay current with platform updates, trends, ad formats, and industry best practices.
Professional Requirements
- Bachelor's degree in marketing, business, or a related field.
- Five or more years of hands-on paid media campaign management experience with strong performance results.
- Experience managing multiple brands or accounts simultaneously.
- Practical experience with Meta Ads, Google Ads, TikTok Ads, Snapchat Ads, or similar platforms.
- Understanding of funnel strategies, attribution and tracking, and creative testing frameworks.
- High proficiency in Google Analytics, Google Tag Manager, advertising managers, and CRM platforms.
- Strong analytical, organizational, and detail-oriented skills.
Interpersonal Requirements
- Communicate performance clearly to different stakeholders.
- Lead while remaining operational and hands-on.
- Work collaboratively in a fast-paced, multi-brand environment.
- Remain proactive, curious, and focused on testing new ideas.
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