Performance Marketing Executive
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Key skills for this role
About the Role
GymNation, the Middle East's fastest-growing fitness brand, seeks a Performance Marketing Executive to manage paid media across Meta, Google, TikTok, and Snapchat. You will build, launch, and optimize campaigns, run A/B tests, and report on CPL, CPA, CAC, and ROAS.
Key Skills for This Role
Responsibilities
- Support the team in building, launching, and optimising paid campaigns across Meta, Google, TikTok, and Snapchat
- Help with the day to day: audience setup, creative briefs, ad copy, tracking, budget pacing, and post campaign analysis
- Run structured A/B and creative tests, and feed the learnings back to the creative team
- Help track and report on CPL, CPA, CAC, ROAS, and payback with clear narratives, not just numbers
- Help keep tracking and attribution clean (Meta CAPI, GTM, GA4) alongside the data team
- Use AI tools and Claude Code to speed up reporting, creative production, competitor monitoring, and dashboards
- Keep an eye on competitor activity and emerging platform/AI changes worth acting on
Requirements
- 3+ years hands on paid media experience with demonstrable results, ideally within a reputable agency or a fast paced business
- Particular expertise in Meta, Google, Snapchat, and TikTok, across lead generation and awareness
- Multi market experience (especially GCC) and English + Arabic ad copy are strong pluses
- Working knowledge of Zapier would be a plus
- Hands on with AI tools (Claude, ChatGPT, Midjourney) and Claude Code or a clear ambition to get there quickly
- Commercially minded, with a test and learn attitude, and a clear communicator who turns data into a story
Full Job Posting
Job Overview
- GymNation, the Middle East’s fastest growing fitness brand, is seeking a hands on Performance Marketing Executive to join the performance marketing team.
- Paid media is one of the biggest growth levers in our business. We need someone who can help run these channels with precision, scale them with discipline, and tell a clear commercial story.
- This is a full time, on site role based at our head office in Dubai.
Key Responsibilities
- Support the team in building, launching, and optimising paid campaigns across Meta, Google, TikTok, and Snapchat.
- Help with the day to day: audience setup, creative briefs, ad copy, tracking, budget pacing, and post campaign analysis.
- Run structured A/B and creative tests, and feed the learnings back to the creative team.
- Help track and report on CPL, CPA, CAC, ROAS, and payback with clear narratives, not just numbers.
- Help keep tracking and attribution clean (Meta CAPI, GTM, GA4) alongside the data team.
- Use AI tools and Claude Code to speed up reporting, creative production, competitor monitoring, and dashboards.
- Keep an eye on competitor activity and emerging platform/AI changes worth acting on.
What You'll Bring
- 3+ years hands on paid media experience with demonstrable results, ideally within a reputable agency or a fast paced business.
- Particular expertise in Meta, Google, Snapchat, and TikTok, across lead generation and awareness.
- Multi market experience (especially GCC) and English + Arabic ad copy are strong pluses although not a strict requirement.
- Working knowledge of Zapier would be a plus.
- Hands on with AI tools (Claude, ChatGPT, Midjourney) and Claude Code or a clear ambition to get there quickly.
- Commercially minded, with a test and learn attitude, and a clear communicator who turns data into a story.
Why GymNation?
- A genuinely commercial paid media role work with real budget (multi million USD annually), help drive real revenue, and see the impact of your work on the business every single day.
- Multi market scope across UAE, KSA, Bahrain, and new market launches in Southeast Asia.
- Competitive salary and benefits package.
- Certified as a Great Place to Work™.
- Ongoing training and development.
- Free GymNation membership.
- Opportunity to be part of the Middle East’s fastest growing fitness company.
- Office amenities include pool table, dartboard, arcades, and PlayStation 5.
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