New Business Account Executive
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Key skills for this role
About the Role
Keyloop is hiring a New Business Account Executive to generate and close new logo SaaS opportunities across Alberta. This quota-carrying role involves prospecting, pipeline management, consultative selling, and negotiating deals with automotive retailers.
Key Skills for This Role
Responsibilities
- Own and deliver new business ARR targets within the assigned territory
- Prospect, qualify, and develop net new opportunities through outbound activity, referrals, events, campaigns, and account based selling
- Build and manage a healthy pipeline with accurate CRM activity, opportunity updates, and forecasting
- Lead consultative discovery to uncover customer pain points, business priorities, decision criteria, and value drivers
- Present SaaS solutions, proposals, and business cases tailored to dealership leadership and executive stakeholders
- Coordinate internal resources including sales leadership, product specialists, pre sales, marketing, and customer success to support complex opportunities
- Negotiate pricing and commercial terms to close mutually beneficial agreements
- Maintain market intelligence on competitors, customer trends, objections, and emerging opportunities
Requirements
- 5 8+ years of B2B sales experience, preferably in SaaS, enterprise software, or technology sales
- Proven track record of new logo acquisition and consistent quota achievement
- Experience selling ARR based solutions from prospecting through close
- Strong pipeline generation, qualification, forecasting, and sales process discipline
- Excellent communication, negotiation, presentation, and relationship building skills
- Proficiency with CRM systems and Microsoft Office tools
- Ability to travel as required for prospect meetings, events, and territory development
Full Job Posting
Purpose of the role
- The New Business Account Executive is responsible for generating, developing, and closing new logo SaaS opportunities across Alberta.
- This quota carrying role focuses on building pipeline, winning new ARR, and positioning solutions that help automotive retailers improve performance, productivity, and customer experience.
Key Responsibilities
- Own and deliver new business ARR targets within the assigned territory.
- Prospect, qualify, and develop net new opportunities through outbound activity, referrals, events, campaigns, and account based selling.
- Build and manage a healthy pipeline with accurate CRM activity, opportunity updates, and forecasting.
- Lead consultative discovery to uncover customer pain points, business priorities, decision criteria, and value drivers.
- Present SaaS solutions, proposals, and business cases tailored to dealership leadership and executive stakeholders.
- Coordinate internal resources including sales leadership, product specialists, pre sales, marketing, and customer success to support complex opportunities.
- Negotiate pricing and commercial terms to close mutually beneficial agreements.
- Maintain market intelligence on competitors, customer trends, objections, and emerging opportunities.
Ideal Candidate Profile
- Proven hunter mentality with strong prospecting discipline and a bias for action.
- Demonstrated success selling SaaS, cloud based, or mission critical software solutions.
- Experience managing complex, multi stakeholder sales cycles.
- Strong executive presence with the ability to build credibility and communicate value clearly.
- Consultative seller who focuses on business outcomes, not just product features.
- Resilient, self motivated, organized, and comfortable managing multiple opportunities at once.
- Automotive retail, dealership, OEM, DMS, CRM, desking, or digital retailing experience is an asset.
Knowledge, Skills, and Experience
- 5 8+ years of B2B sales experience, preferably in SaaS, enterprise software, or technology sales.
- Proven track record of new logo acquisition and consistent quota achievement.
- Experience selling ARR based solutions from prospecting through close.
- Strong pipeline generation, qualification, forecasting, and sales process discipline.
- Excellent communication, negotiation, presentation, and relationship building skills.
- Proficiency with CRM systems and Microsoft Office tools.
- Ability to travel as required for prospect meetings, events, and territory development.
Success Measures
- Achievement of quarterly and annual new business ARR targets.
- Consistent creation and progression of qualified pipeline.
- Accurate forecasting, strong CRM discipline, and effective territory execution.
- Successful acquisition of new logo customers in priority segments.
Key Performance Indicators
- New business ARR achieved from net new automotive retail accounts against quarterly and annual targets.
- Qualified pipeline coverage across priority Alberta dealership groups, rooftops, and independent retailers.
- New logo dealership opportunities created, advanced, and closed for SaaS solutions such as DMS, CRM, desking, digital retailing, service, or related applications.
- Outbound activity into target automotive accounts, including dealer principal, general manager, controller, fixed ops, sales, and IT stakeholder engagement.
- Discovery meetings completed with dealership leadership to uncover operational pain points, current systems, integration needs, and value drivers.
- Proposal to close conversion rate for competitive displacement, modernization, or add on SaaS opportunities.
- Forecast accuracy, CRM hygiene, and stage progression for dealership opportunities in the assigned territory.
- Win rate against automotive SaaS competitors and incumbent dealership technology providers.
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