Media Planning & Strategy Manager

About The Company

About The Job

Strategic Media Planning & Development

• Develop and lead paid media and digital marketing strategies, leveraging organizational scale to achieve maximum efficiency and ROI.
• Design a long-term approach and lead annual media planning to ensure sustainable growth and incremental value from marketing investments.
• Utilize advanced planning tools to identify optimal channel mix across offline and digital platforms for maximum impact.
• Establish clear KPIs and performance benchmarks to measure campaign success and inform future strategies.
• Continuously monitor industry trends, competitor activities, and emerging technologies to maintain a competitive edge.

Campaign Execution & Optimization

• Plan and implement paid campaigns across social media, including paid search, paid social, influencer marketing, affiliate programs, and programmatic display initiatives.
• Leverage platform-native buying techniques to optimize content performance and achieve superior results.
• Drive performance marketing initiatives using first-party data and real-time optimization to enhance ROI.
• Ensure all campaigns comply with brand guidelines, legal requirements, and industry standards.
• Conduct post-campaign analysis to identify insights and apply learnings to future initiatives.

Partnership & Innovation Management

• Build and maintain strategic partnerships with top digital platforms, including Meta, Snap, TikTok, LinkedIn, and Google, to secure value-added benefits.
• Negotiate contracts and agreements to maximize value and ensure service excellence.
• Collaborate with external partners to explore innovative media opportunities and emerging technologies.
• Introduce advanced tools and techniques to enhance media planning, buying, and analytics capabilities.
• Represent the organization in industry forums to stay ahead of market developments and trends.

Media Analytics & Performance Reporting

• Develop robust media analytics frameworks to measure campaign performance and inform decision-making.
• Implement real-time optimization strategies leveraging data insights to maximize campaign effectiveness.
• Prepare detailed performance reports for senior management, highlighting actionable insights and recommendations.
• Use advanced analytics tools to track ROI and identify opportunities for improvement across all media activities.
• Foster a data-driven culture within the team to enhance accountability and continuous improvement.

Minimum Qualification

• Bachelor’s degree in marketing, Business Administration, Communications, or a related field

Minimum Experience & Knowledge & Skills

• 8 years of in media planning, strategy, and digital marketing, with at least 3–5 years in a managerial role.
• Proven track record in managing paid media budgets and delivering measurable ROI.
• Strong expertise in digital platforms, programmatic buying, and advanced analytics tools.
• Experience in managing agency relationships and negotiating high-value contracts.
• Demonstrated ability to lead teams and drive innovation in media and digital marketing.