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Marketing Specialist, APAC

aristanetworks
Pune, IND
Full-time
Onsite
Discovered 1 weeks ago
B2B technology marketingproduct marketingtechnical marketingcontent developmentcampaign executiondemand generation
Free

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B2B technology marketingproduct marketingtechnical marketing
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Role overview

The Marketing Specialist, APAC supports integrated campaigns that drive demand, build brand awareness and increase market share across Asia-Pacific.

The role focuses on product marketing, technical content development and campaign execution with APAC sales, engineering and global marketing teams.

Product marketing and messaging

  • Localize global product marketing content, including case studies and presentations, for APAC technical and business requirements.
  • Create product positioning and value proposition materials tailored to APAC customer needs and use cases.
  • Produce and maintain sales enablement assets for the APAC sales team.

Technical marketing support

  • Work with technical marketing and engineering to produce technical blog posts, customer use cases and feature highlights.
  • Create technical collateral and diagrams that clarify product capabilities for customers and partners.

Campaign execution

  • Coordinate regional campaigns and deliver assets on schedule.
  • Support email campaigns, webinars and digital marketing activities.
  • Manage regional content calendars, social media updates and digital marketing tasks.
  • Monitor basic campaign metrics and assist with performance reports.

Regional and partner support

  • Execute joint channel marketing campaigns and distribute co-branded content for partners.
  • Bridge APAC sales, product and global marketing teams to support executional alignment.
  • Provide local insights on cultural and commercial requirements across APAC markets.

Required qualifications

  • Five or more years of B2B technology marketing experience focused on product or technical marketing execution.
  • Good technical understanding and ability to simplify complex technology concepts for marketing content.
  • Strong project coordination skills, communication, attention to detail and ability to manage multiple deadlines.
  • Familiarity with APAC markets and regional customer needs.
  • Proficiency in CRM, marketing automation platforms and basic marketing analytics.
  • Enterprise technology, especially networking, is a plus.

About Arista Networks

Arista Networks develops data-driven, client-to-cloud networking platforms for data center, campus and routing environments.

The company emphasizes engineering ownership, test automation, open standards and collaboration across global development offices.

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