Marketing Specialist, APAC
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Key skills for this role
Role Overview
The Marketing Specialist, APAC supports integrated campaigns that drive demand, build brand awareness and increase market share across Asia-Pacific.
The role focuses on product marketing, technical content development and campaign execution with APAC sales, engineering and global marketing teams.
Key Skills for This Role
Full Job Posting
Role overview
The Marketing Specialist, APAC supports integrated campaigns that drive demand, build brand awareness and increase market share across Asia-Pacific.
The role focuses on product marketing, technical content development and campaign execution with APAC sales, engineering and global marketing teams.
Product marketing and messaging
- Localize global product marketing content, including case studies and presentations, for APAC technical and business requirements.
- Create product positioning and value proposition materials tailored to APAC customer needs and use cases.
- Produce and maintain sales enablement assets for the APAC sales team.
Technical marketing support
- Work with technical marketing and engineering to produce technical blog posts, customer use cases and feature highlights.
- Create technical collateral and diagrams that clarify product capabilities for customers and partners.
Campaign execution
- Coordinate regional campaigns and deliver assets on schedule.
- Support email campaigns, webinars and digital marketing activities.
- Manage regional content calendars, social media updates and digital marketing tasks.
- Monitor basic campaign metrics and assist with performance reports.
Regional and partner support
- Execute joint channel marketing campaigns and distribute co-branded content for partners.
- Bridge APAC sales, product and global marketing teams to support executional alignment.
- Provide local insights on cultural and commercial requirements across APAC markets.
Required qualifications
- Five or more years of B2B technology marketing experience focused on product or technical marketing execution.
- Good technical understanding and ability to simplify complex technology concepts for marketing content.
- Strong project coordination skills, communication, attention to detail and ability to manage multiple deadlines.
- Familiarity with APAC markets and regional customer needs.
- Proficiency in CRM, marketing automation platforms and basic marketing analytics.
- Enterprise technology, especially networking, is a plus.
About Arista Networks
Arista Networks develops data-driven, client-to-cloud networking platforms for data center, campus and routing environments.
The company emphasizes engineering ownership, test automation, open standards and collaboration across global development offices.
About aristanetworks
Provider of data-driven, client-to-cloud networking solutions.
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