Marketing Operations Manager

Role Overview

Work Arrangement

• The position is remote-first within the United States.
• The role works across Marketing, Sales, SDRs, Business Systems, technical teams, and external technology vendors.

Marketing Operations

• Own and optimize lead, contact, and account lifecycle processes, including MQL, SAL, and SQL disposition logic.
• Build scalable operations through automation, governance, process standardization, and best practices.
• Manage matching, deduplication, enrichment, data quality, segmentation, and routing workflows.
• Manage lead and account scoring models using buying intent, engagement, funnel stage, and platform data.

Platforms and Workflows

• Lead the operational use of Clay, including workbook structures, credits, intake, and prioritization.
• Manage enrichment workflows across Clay and ZoomInfo, including provider waterfall configuration.
• Administer Qualified for chat routing, meeting booking, and SDR handoffs.
• Optimize Groove or Salesloft engagement workflows and rep handoffs.
• Develop alerts and notifications that enable timely sales follow-up.

Analytics and AI

• Analyze funnel performance to improve lead quality, sales acceptance, and pipeline efficiency.
• Identify and implement AI-enabled workflows for enrichment, data quality assurance, notification triage, and other processes.
• Evaluate emerging AI tools and determine where automation can replace manual work while integrating with existing systems.

Required Qualifications

• 5+ years of Marketing Operations, Revenue Operations, or GTM Systems experience in B2B SaaS or technology.
• Deep hands-on expertise with Salesforce and Marketo.
• Experience with lead-routing frameworks, scoring models, and enrichment workflows using RingLead, Clay, or similar tools.
• Experience migrating or replatforming CRM, marketing automation, or lead-routing systems.
• Strong knowledge of lead lifecycle management, funnel operations, and go-to-market processes.
• Experience managing MarTech contracts and associated budgets.
• Experience using AI tools to build, quality-check, or optimize marketing and data workflows.

Preferred Experience

• Experience with 6sense or another intent-data platform is a plus.
• Experience with Qualified is a plus.
• Experience managing MarTech vendor budgets or credit-based platforms such as Clay or ZoomInfo is a plus.

Compensation and Benefits

• Annual salary is listed as $135,000-$165,000, depending on experience, skills, knowledge, and performance.
• The benefits package includes flexible work arrangements, paid time off, parental leave, healthcare support, and career development programs.