Director of Growth

Role overview

Accountabilities

• Define acquisition and conversion strategy, growth plans, forecasts, budgets, and portfolio investment decisions.
• Build and lead a high-performing Growth organization and agency or partner ecosystem.
• Own online and offline acquisition channels and scale new channels, audiences, partnerships, and distribution opportunities.
• Establish testing programs and lead conversion experimentation across the customer journey.
• Partner with Product, Engineering, Analytics, Brand, Creative, Operations, and Organic Growth teams.
• Define KPIs and strengthen measurement through attribution, media mix modeling, incrementality, cohort analysis, LTV analysis, forecasting, and dashboards.
• Use AI, automation, and emerging technologies to improve experimentation, creative development, effectiveness, and efficiency.
• Translate analytical findings into growth actions, investment decisions, and executive recommendations.

Requirements

• 12 or more years of progressive experience in Growth Marketing, Performance Marketing, Customer Acquisition, or a related discipline.
• At least 5 years leading teams, functions, or complex multi-channel growth portfolios.
• Proven success scaling customer and revenue growth through sophisticated multi-channel acquisition.
• Experience managing significant marketing investments, ideally including eight-figure annual budgets.
• Expertise in digital and offline performance marketing, conversion optimization, experimentation, SEO, organic growth, and growth economics.
• Strong knowledge of CAC, LTV, payback, attribution, media mix modeling, incrementality, forecasting, and media optimization.
• Ability to use analytics, customer insights, AI, and automation to improve performance and decision-making.
• Strong executive communication, commercial judgment, people leadership, and cross-functional influence.
• Relevant experience in energy, clean technology, healthcare, fintech, subscriptions, marketplaces, or consumer technology is a plus.

Benefits

• Competitive compensation package and annual performance bonus opportunities.
• Unlimited paid vacation, premium medical coverage, and a flexible work environment.
• Professional growth and leadership development opportunities.
• Significant ownership of growth strategy, team structure, operating model, and channel portfolio.
• Direct exposure to executive leadership and broad cross-functional collaboration.