Sr. Product Marketing Manager

Role overview

Accountabilities

• Lead advisory boards, product panels, surveys, interviews, and win/loss analysis.
• Translate customer findings into recommendations for Product, Sales, and Marketing.
• Develop the voice of the customer and strategic recommendations on needs, product direction, and market opportunities.
• Own competitive and market intelligence, including battlecards, pricing shifts, and leadership briefings.
• Develop positioning frameworks, messaging architectures, buyer personas, and portfolio narratives.
• Translate AI capabilities into practical value propositions for business users and real estate professionals.
• Drive go-to-market strategy, product launches, pilots, pricing tests, positioning tests, and performance measurement.
• Develop B2B SaaS pricing and packaging recommendations.
• Create sales enablement materials and deliver webinars, presentations, and high-impact communications.
• Support industry events, analyst relations, public relations, market initiatives, content partners, and joint campaigns.
• Mentor product marketers and collaborate with senior leadership and cross-functional teams.

Requirements

• Have 5 to 8 years of product marketing experience with ownership of a product line or portfolio.
• Have experience designing and managing structured customer feedback programs.
• Facilitate senior-customer discussions and convert qualitative insights into business and product decisions.
• Have deep knowledge of residential real estate, proptech, or related industries.
• Have experience with portfolio messaging, positioning strategies, and B2B SaaS pricing models.
• Have led complex product launches through cross-functional influence and execution.
• Use AI tools daily for research, analysis, and content creation.
• Have exceptional writing and communication skills.
• Operate effectively in ambiguous environments while creating structure and prioritizing opportunities.
• Experience positioning AI products for business users is a plus.
• Joint marketing programs with technology partners are advantageous.
• Familiarity with customer survey and competitive intelligence tools is helpful.

Compensation

• Salary is $145,000 to $165,000 per year.

Work arrangement

• The position is fully remote within the United States.

Benefits and opportunities

• The role offers visibility across Product, Sales, Marketing, and executive leadership.
• The manager will work on AI-enabled products and influence positioning for business users.
• The role includes exposure to customers, industry events, technology partners, and market-facing initiatives.
• The position includes mentoring product marketing professionals and helping build scalable marketing practices.