Marketing Executive

Job Purpose

1. Main Duties

• Support the Marketing Manager in the day-to-day execution of marketing activities for outlets and events, focusing on increasing awareness, engagement, and revenue.
• Contribute to brand development by delivering creative, detail-oriented campaigns with strong calls to action.
• Assist in executing marketing plans and take ownership of daily project management tasks.
• Manage and maintain social media platforms (Facebook, Instagram, Twitter), ensuring content is engaging, consistent, and aligned with current trends.
• Ensure paid social media campaigns are updated with fresh creative assets every 4 weeks across all dining outlets.
• Develop innovative ideas for activations and promotions while adhering to brand guidelines.
• Coordinate closely with F&B and Events teams to ensure timely communication of campaigns and promotions.
• Brief artwork requirements to the design team and collaborate on creative development across formats and sizes.
• Provide support to the Head of Marketing Communications and Marcom Managers as required.
• Track, analyze, and report on marketing activities, including ROI and campaign performance.
• Manage website updates, outlet promotions, and email marketing communications.
• Coordinate video and photo shoots across locations.
• Maintain and update content calendars across all platforms, including monitoring WhatsApp groups for content generation.
• Attend and support PR events and meetings.
• Liaise with PR agencies and media to ensure accurate and effective publicity.
• Manage the social media agency, including conducting bi-weekly performance and budget review meetings.
• Oversee key F&B accounts, enhancing brand presence and driving footfall and revenue growth.
• Submit monthly reports (by the 3rd of each month) covering campaigns, creatives, digital activities, and PR efforts.
• Maintain and organize the marketing shared drive for assigned business areas.

Minimum Qualifications

• Bachelor’s degree in Marketing, Business, or a related field (or equivalent).
• Internship or initial experience in a similar role.

Preferred Experience

• Experience in hospitality, F&B, or tourism marketing.
• Hands-on experience in social media management and digital marketing.

Key Skills

• Strong communication skills (written and spoken English; additional languages are an advantage).
• Excellent computer and digital marketing skills.
• Basic graphic design knowledge preferred.
• Strong organizational and project management abilities.
• Creative mindset with attention to detail.
• Friendly, professional, and proactive personality.