Manager - Residential Marketing
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Key skills for this role
About the Role
The Manager will work with internal stakeholders, operator partners, and external agencies to ensure the delivery of high-quality marketing campaigns, content, and collateral th.
Key Skills for This Role
Responsibilities
- Support development and execution of integrated marketing and communications plans for residential real estate
- Execute marketing campaigns across multiple channels including websites, social media, print, and digital
- Manage asset specific content plans and coordinate with operator partners and agencies
- Assist in managing marketing budgets and procurement activities
- Collaborate with Sales team to plan events and lead generation campaigns
- Analyze customer insights and campaign performance for continuous improvement
Requirements
- Experience in marketing, preferably in residential real estate
- Strong understanding of marketing strategy and campaign execution
- Ability to manage budgets and coordinate with agencies
Full Job Posting
Overview
- The Manager will work with internal stakeholders, operator partners, and external agencies to ensure the delivery of high quality marketing campaigns, content, and collateral that align with the brand's positioning and objectives.
Job Responsibilities
- Support the development and execution of integrated marketing and communications plans tailored to the regional and global residential real estate market, driving brand awareness and lead generation in line with commercial objectives.
- Execute marketing campaigns across multiple channels, including websites, paid social media, print advertising, content production, brochures, PR, email marketing, and digital platforms.
- Develop a strong understanding of the business and marketing strategy to effectively implement residential marketing plans and activities.
- Manage and implement asset specific content plans across relevant channels to engage target audiences and support sales objectives.
- Assist in managing marketing budgets and ensuring effective utilization of resources to maximize return on investment.
- Support marketing procurement activities, including agency engagement and budget tracking, while ensuring compliance with company policies and guidelines.
- Coordinate with operator partners and agencies in the development and production of co branded sales collateral and marketing content.
- Work closely with the Sales team to plan and execute events, roadshows, roundtables, and campaigns that support lead generation and business development objectives.
- Support audience segmentation, positioning initiatives, and targeted marketing activities across various channels and customer groups.
- Collaborate with internal stakeholders to develop asset specific marketing content and sales collateral aligned with the positioning of Red Sea Residences developments.
- Manage updates and content requirements for the Red Sea Residences website to ensure accuracy, relevance, and alignment with current campaigns.
- Analyze customer insights, market trends, and campaign performance to identify opportunities for continuous improvement.
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