Lifecycle Marketing Manager - Mahally
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Key skills for this role
About the Role
Mahally (by Salla) is seeking a Lifecycle Marketing Manager to own the full customer lifecycle from onboarding to retention. The role involves building Braze journeys, behavioral segmentation, A/B testing, and CRM reporting.
Key Skills for This Role
Responsibilities
- Own the full lifecycle from onboarding to engagement to retention to win back, end to end
- Build Mahally's Braze journeys from the ground up: flows, canvases, and triggers across email, WhatsApp, push, and SMS
- Perform behavioral segmentation on purchase history, category affinity, recency, and engagement
- Translate business goals into targeting logic, segmentation, and dynamic, personalized content
- Conduct A/B testing as a discipline: hypothesis, test, learn, iterate, scale
- Focus on retention and LTV as north star metrics: reducing churn, lifting repeat rate, growing customer lifetime value
- Own CRM reporting end to end, daily, weekly, and monthly on every KPI that matters
- Partner with the Category Manager on the product and offer lists that power campaigns
Requirements
- 4+ years of experience in Lifecycle Marketing, CRM Marketing, or Retention Marketing within an e commerce, marketplace, or consumer technology company
- Hands on experience with Braze or a comparable enterprise marketing automation platform (e.g., Iterable, MoEngage, CleverTap, Salesforce Marketing Cloud), including building and managing automated customer journeys across Email, Push Notifications, SMS, and WhatsApp
- Proficient in SQL, with hands on experience writing queries, filtering customer data, and supporting CRM campaign targeting and performance analysis
- Demonstrated experience creating behavioral customer segments and personalized campaigns using customer attributes such as purchase history, recency, frequency, engagement, and category affinity
- Proficient in BI and reporting tools such as Metabase, Looker, Tableau, or Power BI, with experience monitoring CRM performance and analyzing campaign results using dashboards
- Proficiency in both Arabic and English, spoken and written
Full Job Posting
Role Overview
- At Mahally, acquisition gets shoppers in the door. You keep them.
- You own everything that happens after the first touch: the welcome, the second purchase, the habit, the win back.
- Our lifecycle engine is early. The tools are in place but the journeys aren't live yet. That's the opportunity.
- You're not inheriting a machine to babysit; you're building it.
- You live in Braze. You segment, automate, test, and optimize across email, WhatsApp, push, and SMS.
- You pull your own data in SQL, form a hypothesis, ship the test, and read the result yourself.
- You execute flawlessly and you bend the retention curve.
What you'll own
- The full lifecycle, onboarding to engagement to retention to win back, end to end
- Building Mahally's Braze journeys from the ground up: flows, canvases, and triggers across email, WhatsApp, push, and SMS
- Behavioral segmentation on purchase history, category affinity, recency, and engagement
- Translating business goals into targeting logic, segmentation, and dynamic, personalized content
- A/B testing as a discipline, not an afterthought: hypothesis, test, learn, iterate, scale
- Retention and LTV as your north star metrics: reducing churn, lifting repeat rate, growing customer lifetime value
- Owning CRM reporting end to end, daily, weekly, and monthly on every KPI that matters
- Partnering with the Category Manager on the product and offer lists that power campaigns
Qualifications
- 4+ years of experience in Lifecycle Marketing, CRM Marketing, or Retention Marketing within an e commerce, marketplace, or consumer technology company.
- Hands on experience with Braze or a comparable enterprise marketing automation platform (e.g., Iterable, MoEngage, CleverTap, Salesforce Marketing Cloud), including building and managing automated customer journeys across Email, Push Notifications, SMS, and WhatsApp.
- Proficient in SQL, with hands on experience writing queries, filtering customer data, and supporting CRM campaign targeting and performance analysis.
- Demonstrated experience creating behavioral customer segments and personalized campaigns using customer attributes such as purchase history, recency, frequency, engagement, and category affinity.
- Proficient in BI and reporting tools such as Metabase, Looker, Tableau, or Power BI, with experience monitoring CRM performance and analyzing campaign results using dashboards.
- Proficiency in both Arabic and English, spoken and written.
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