Lifecycle Marketing Manager - Mahally
Job Fit Check
Base Career helps you apply smarter for this job.
Key skills for this role
About the Role
Mahally (by Salla) seeks a Lifecycle Marketing Manager to build and own the full customer lifecycle using Braze, SQL, and behavioral segmentation. The role involves building automated journeys, A/B testing, and driving retention and LTV in an e-commerce environment.
Key Skills for This Role
Responsibilities
- Own the full lifecycle from onboarding to engagement to retention to win back.
- Build Mahally's Braze journeys from the ground up: flows, canvases, triggers across email, WhatsApp, push, SMS.
- Perform behavioral segmentation on purchase history, category affinity, recency, engagement.
- Translate business goals into targeting logic, segmentation, and dynamic personalized content.
- Conduct A/B testing as a discipline: hypothesis, test, learn, iterate, scale.
- Drive retention and LTV as north star metrics: reduce churn, lift repeat rate, grow LTV.
- Own CRM reporting end to end: daily, weekly, monthly on every KPI that matters.
- Partner with Category Manager on product and offer lists that power campaigns.
Requirements
- 4+ years of experience in Lifecycle Marketing, CRM Marketing, or Retention Marketing within e commerce, marketplace, or consumer technology
- Hands on experience with Braze or comparable enterprise marketing automation platform
- Proficient in SQL with hands on experience writing queries
- Demonstrated experience creating behavioral customer segments and personalized campaigns
- Proficient in BI and reporting tools such as Metabase, Looker, Tableau, or Power BI
- Proficiency in both Arabic and English, spoken and written
Full Job Posting
Role Overview
- At Mahally, acquisition gets shoppers in the door. You keep them.
- You own everything after the first touch: welcome, second purchase, habit, win back.
- The lifecycle engine is early; you're building it, not babysitting.
What You'll Own
- The full lifecycle: onboarding to engagement to retention to win back.
- Building Mahally's Braze journeys from the ground up.
- Behavioral segmentation on purchase history, category affinity, recency, engagement.
- Translating business goals into targeting logic and personalized content.
- A/B testing as a discipline.
- Retention and LTV as north star metrics.
- Owning CRM reporting end to end.
- Partnering with Category Manager on product and offer lists.
Requirements
- 4+ years in Lifecycle Marketing, CRM Marketing, or Retention Marketing in e commerce, marketplace, or consumer tech.
- Hands on experience with Braze or comparable platform (Iterable, MoEngage, CleverTap, Salesforce Marketing Cloud).
- Proficient in SQL.
- Experience creating behavioral customer segments and personalized campaigns.
- Proficient in BI tools: Metabase, Looker, Tableau, or Power BI.
- Proficiency in both Arabic and English.
Apply for this job in 1 click
Skip the repetitive application forms
Install the Base Career Chrome Extension and autofill job applications across major job boards with your profile.
Trusted by over 500,000 job seekers on Base Career
More from this employer
More jobs at Salla
Senior Sales Executive
Jeddah, KSA
What you'll do: Prospect, qualify, and close new merchant accounts across SMB and enterprise segments in your assigned verticals - self-sourcing your pipeline rather than waitin...
Lifecycle Marketing Manager
Jeddah, KSA
What you'll own The full lifecycle, onboarding to engagement to retention to win-back, end to end Building Mahally's Braze journeys from the ground up: flows, canvases, and trig...
Lifecycle Marketing Manager - Mahally
Riyadh, KSA
Mahally (by Salla) is seeking a Lifecycle Marketing Manager to own the full customer lifecycle from onboarding to retention. The role involves building Braze journeys, behavioral segmentation, A/B testing, and CRM report
Senior Sales Executive
Jiddah, KSA
Salla is looking for a Senior Sales Executive to prospect, qualify, and close new merchant accounts across SMB and enterprise segments in Saudi Arabia. The role involves full-cycle sales, pipeline management, and tailore
Engineering Manager - Enterprise Solutions & Delivery
Riyadh, KSA
Salla seeks an Engineering Manager to lead the Enterprise Solutions team, managing engineers delivering custom enterprise-grade services for premium merchants. The role involves team leadership, delivery management, and
Engineering Manager - Enterprise
Saudi Arabia, KSA
Lead the Enterprise Solutions team, managing engineers, ensuring high-quality technical delivery, and adapting services for global markets while fostering client success.
Engineering Manager - Enterprise
Mecca, KSA
Salla seeks an Engineering Manager to lead the Enterprise Solutions team, delivering custom enterprise-grade services for premium merchants. You will manage engineers, oversee technical delivery, and act as a bridge betw
UI Design Coordinator (Tamheer Program)
Saudi Arabia, KSA
As an UI Design Coordinator, you'll be the creative force for new Salla merchants, helping them establish their brand's online presence. You'll work directly with clients to des...
Senior Sales Executive
Jeddah, KSA
Lifecycle Marketing Manager
Jeddah, KSA
Lifecycle Marketing Manager - Mahally
Riyadh, KSA
Senior Sales Executive
Jiddah, KSA
Engineering Manager - Enterprise Solutions & Delivery
Riyadh, KSA
Engineering Manager - Enterprise
Saudi Arabia, KSA
Engineering Manager - Enterprise
Mecca, KSA
UI Design Coordinator (Tamheer Program)
Saudi Arabia, KSA