Lifecycle Marketing Manager
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Key skills for this role
About the Role
What you'll own The full lifecycle, onboarding to engagement to retention to win-back, end to end Building Mahally's Braze journeys from the ground up: flows, canvases, and trig.
Key Skills for This Role
Responsibilities
- Own the full customer lifecycle from onboarding to engagement to retention to win back
- Build Braze journeys including flows, canvases, and triggers across email, WhatsApp, push, and SMS
- Perform behavioral segmentation based on purchase history, category affinity, recency, and engagement
- Translate business goals into targeting logic, segmentation, and dynamic personalized content
- Conduct A/B testing as a discipline: hypothesis, test, learn, iterate, scale
- Focus on retention and LTV as north star metrics: reducing churn, lifting repeat rate, growing customer lifetime value
- Own CRM reporting end to end, daily, weekly, and monthly on every KPI that matters
- Partner with Category Manager on product and offer lists that power campaigns
Requirements
- Experience in lifecycle marketing
- Experience with Braze or similar marketing automation platforms
- Strong analytical skills and experience with A/B testing
- Ability to translate business goals into targeting logic and segmentation
Full Job Posting
What you'll own
- The full lifecycle, onboarding to engagement to retention to win back, end to end
- Building Mahally's Braze journeys from the ground up: flows, canvases, and triggers across email, WhatsApp, push, and SMS
- Behavioral segmentation on purchase history, category affinity, recency, and engagement
- Translating business goals into targeting logic, segmentation, and dynamic, personalized content
- A/B testing as a discipline, not an afterthought: hypothesis, test, learn, iterate, scale
- Retention and LTV as your north star metrics: reducing churn, lifting repeat rate, growing customer lifetime value
- Owning CRM reporting end to end, daily, weekly, and monthly on every KPI that matters
- Partnering with the Category Manager on the product and offer lists that power campaigns
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