Inbound Marketer
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Key skills for this role
About the Role
Pavago is hiring an Inbound Marketer for a client to build scalable inbound marketing systems through content, SEO, and conversion optimization. The role involves creating high-quality content, improving search visibility, developing lead magnets, and optimizing conversion paths.
Key Skills for This Role
Responsibilities
- Create high quality, value driven content that educates prospects and builds authority
- Write SEO optimized blog articles, landing pages, website copy, and inbound marketing assets
- Develop content aligned with search intent, buyer journey stages, and conversion goals
- Optimize content for traditional search engines, AI powered search experiences, featured snippets, and AI summaries
- Execute inbound marketing initiatives across SEO, content marketing, lead magnets, website conversion paths, and social content distribution
- Build systems that connect content, engagement, lead generation, and conversion
- Develop lead magnets such as guides, playbooks, checklists, and downloadable resources
- Write conversion focused CTAs, landing pages, thank you pages, and nurture content
- Research industries, competitors, buyer pain points, and search opportunities to identify content gaps
- Monitor performance using GA4, Google Search Console, SEMrush, and Ahrefs, and optimize based on data
Requirements
- Proven experience in Inbound Marketing, Content Marketing, SEO, and Content Writing
- Strong understanding of SEO, search intent, and inbound funnel strategy
- Experience using Google Search Console, Google Analytics 4, SEMrush, and Ahrefs
- Excellent written English and storytelling skills
- Experience creating conversion focused marketing content
- Strong research and analytical abilities
- Portfolio showcasing inbound or SEO driven content
Full Job Posting
About the Role
- At Pavago, one of our clients is hiring an Inbound Marketer to build scalable inbound marketing systems that generate qualified pipeline through content, SEO, and conversion optimization.
- This is far more than a traditional SEO role.
- You’ll create high quality content, improve search visibility, develop lead magnets, optimize conversion paths, and distribute content across the right channels to drive awareness, demand, and measurable business growth.
- You’ll work closely with leadership and marketing teams to build inbound engines that turn content into qualified leads—not just traffic.
What You’ll Own
- Create high quality, value driven content that educates prospects and builds authority.
- Write SEO optimized blog articles, landing pages, website copy, and inbound marketing assets.
- Develop content aligned with search intent, buyer journey stages, and conversion goals.
- Optimize content for traditional search engines, AI powered search experiences, featured snippets and AI summaries.
- Continuously improve existing content based on rankings and performance data.
- Execute inbound marketing initiatives across SEO, content marketing, lead magnets, website conversion paths, and social content distribution.
- Build systems that connect content, engagement, lead generation, and conversion.
- Support distribution through LinkedIn, X, newsletters, and other relevant marketing channels.
- Collaborate on website and landing page optimization initiatives.
- Develop guides, playbooks, checklists, and downloadable resources.
- Write conversion focused CTAs, landing pages, thank you pages, and nurture content.
- Improve conversion rates through stronger messaging and positioning.
Required Experience & Skills
- Proven experience in Inbound Marketing, Content Marketing, SEO, and Content Writing.
- Strong understanding of SEO, search intent, and inbound funnel strategy.
- Experience using Google Search Console, Google Analytics 4 (GA4), SEMrush, and Ahrefs.
- Excellent written English and storytelling skills.
- Experience creating conversion focused marketing content.
- Strong research and analytical abilities.
- Portfolio showcasing inbound or SEO driven content.
Nice to Have
- Agency or B2B marketing experience.
- Experience building and promoting lead magnets.
- Familiarity with LinkedIn content distribution.
- Understanding of AI powered search optimization.
- Experience improving website conversion rates and inbound lead generation.
Tech Stack
- Google Analytics 4 (GA4)
- Google Search Console
- SEMrush
- Ahrefs
- ChatGPT
- AI Writing & Research Tools
What a Typical Day Looks Like
- Write and optimize blogs, landing pages, and website content.
- Research search trends, competitors, and keyword opportunities.
- Build lead magnets and conversion focused assets.
- Review SEO and content performance data.
- Optimize existing content based on rankings and analytics.
- Collaborate with marketing teams on inbound campaigns.
- Improve inbound funnels and content distribution strategies.
Key Metrics for Success (KPIs)
- Growth in organic traffic.
- Qualified inbound leads generated.
- Improved keyword rankings and search visibility.
- Landing page and lead magnet conversion rates.
- Engagement and performance of inbound content.
- Pipeline contribution from inbound marketing.
- Consistent execution of high quality inbound campaigns.
Why This Role Stands Out
- Direct ownership of inbound marketing strategy and execution.
- Opportunity to build scalable content and demand generation systems.
- Work across SEO, Content Marketing, AI Search Optimization, Lead Generation, and Conversion Optimization.
- Fully remote role with long term growth opportunities.
- Career progression into Senior Inbound Marketer, Content Marketing Manager, SEO Manager, Demand Generation Manager, or Growth Marketing Lead.
Interview Process
- Application Review
- Spark Hire Intro Video (3–5 minutes)
- Practical Inbound Marketing Assessment
- Client Interview
- Offer & Onboarding
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