Cold Email Specialist
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Key skills for this role
About the Role
Pavago is hiring a Cold Email Specialist to own client campaign performance, deliverability, and retention. You will manage 20-30 active clients, troubleshoot deliverability issues, optimize copy and sequencing, and collaborate with the founder and technical teams.
Key Skills for This Role
Responsibilities
- Act as primary point of contact for 20 30 active clients, lead check ins and performance conversations
- Diagnose and optimize underperforming campaigns, troubleshoot deliverability, inbox placement, domain health, spam issues, list quality, and low reply rates
- Review and optimize subject lines, messaging, sequencing, and personalization
- Manage and optimize warm up systems, inbox reputation, sending domains, and DNS setup (SPF/DKIM/DMARC)
- Write and refine cold email copy to improve open rates, reply rates, and positive response rates
- Build and improve delivery documentation, playbooks, and maintain organized workflows and campaign tracking
- Track SLAs, client health, campaign metrics, and operational performance
- Collaborate with developers, infrastructure teams, outreach specialists, and leadership
- Report directly to founder on campaign performance, client risks, retention concerns, and operational improvements
Requirements
- Experience in cold email agencies, lead generation companies, outbound sales environments, or startup operations
- Hands on expertise in cold email strategy, deliverability, inbox placement, warm up systems, and outbound infrastructure
- Strong copywriting ability for outbound campaigns
- Experience troubleshooting spam issues, domain reputation, and low performing campaigns
- Technical understanding of APIs, automations, workflows, and outbound systems
- Daily practical use of AI tools like ChatGPT, Claude, and automation workflows
- Strong communication and client management skills
- Comfortable operating independently in fast moving environments
Full Job Posting
About the Role
- We are hiring a Cold Email Specialist to own client campaign performance, deliverability, retention, and operational execution in a fast growing startup environment.
- You will be directly responsible for cold email campaign performance, inbox placement, deliverability troubleshooting, campaign optimization, client communication, and retention.
- You will work closely with the founder, outreach team, developers, and operations.
What You'll Own
- Act as primary point of contact for 20 30 active clients, lead check ins and performance conversations.
- Diagnose and optimize underperforming campaigns; troubleshoot deliverability, inbox placement, domain health, spam issues, list quality, and low reply rates.
- Review and optimize subject lines, messaging, sequencing, and personalization.
- Manage and optimize warm up systems, inbox reputation, sending domains, and DNS setup (SPF/DKIM/DMARC).
- Write and refine cold email copy to improve open rates, reply rates, and positive response rates.
- Build and improve delivery documentation, playbooks, and maintain organized workflows and campaign tracking.
- Track SLAs, client health, campaign metrics, and operational performance.
- Collaborate with developers, infrastructure teams, outreach specialists, and leadership.
- Report directly to founder on campaign performance, client risks, retention concerns, and operational improvements.
Required Experience & Skills
- Experience in cold email agencies, lead generation companies, outbound sales environments, or startup operations.
- Hands on expertise in cold email strategy, deliverability, inbox placement, warm up systems, and outbound infrastructure.
- Strong copywriting ability for outbound campaigns.
- Experience troubleshooting spam issues, domain reputation, and low performing campaigns.
- Technical understanding of APIs, automations, workflows, and outbound systems.
- Daily practical use of AI tools like ChatGPT, Claude, and automation workflows.
- Strong communication and client management skills.
- Comfortable operating independently in fast moving environments.
Nice to Have Experience
- Experience with Instantly, Smartlead, Clay, Apollo, Lemlist, Outreach, HubSpot.
- Familiarity with Zapier, Make, webhooks, and automation systems.
- Experience scaling outbound systems for startups or agencies.
- Background in SaaS or lead generation environments.
What Makes You a Strong Fit
- You take ownership instead of waiting for instructions.
- You thrive in startup environments where systems evolve quickly.
- You focus on execution, results, and performance.
- You understand that deliverability is just as important as copy.
- You communicate confidently with founders and executives.
- You can troubleshoot both technical and operational campaign issues.
- You care deeply about client outcomes and retention.
Key Metrics for Success (KPIs)
- Client retention and churn reduction.
- Inbox placement and deliverability rates.
- Campaign reply and conversion performance.
- Client satisfaction and relationship health.
- SLA adherence and operational consistency.
- Overall impact on client campaign results.
Why This Role Stands Out
- High ownership and direct impact on client outcomes.
- Work closely with startup leadership and technical teams.
- Blend of deliverability, operations, client management, outbound strategy, and copywriting.
- Opportunity to help scale outbound systems and processes.
- Fast moving environment with strong growth opportunities.
Interview Process
- Initial Screening Interview with Founder.
- Final Discussion.
- Offer & Onboarding.
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