Cold Email Outreach Specialist (Outbound Email & Lead Generation) - Remote
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Key skills for this role
About the Role
Pavago is hiring a Cold Email Outreach Specialist to generate qualified sales opportunities through strategic outbound email campaigns. You will own the entire cold email process from prospect research and list building to campaign management, deliverability, and lead qualification.
Key Skills for This Role
Responsibilities
- Build highly targeted prospect lists using Apollo, ZoomInfo, LinkedIn Sales Navigator, Crunchbase, and similar platforms
- Segment prospects by industry, company size, job title, geography, and ICP
- Verify and clean contact data using NeverBounce, ZeroBounce, Clearout
- Write personalized cold email copy, subject lines, and calls to action
- Build and launch multi step outbound sequences (4 8 touchpoints)
- Monitor campaign performance daily and optimize based on engagement and reply metrics
- Manage inbox reputation using Instantly, Lemlist, Smartlead, Mailwarm
- Monitor bounce rates, spam scores, sender reputation, and inbox health
- Conduct A/B testing on subject lines, messaging, CTAs, and send times
- Track key metrics including open rates, reply rates, bounce rates, conversion rates
- Review campaign replies, categorize responses, and route qualified prospects to sales team
- Maintain accurate CRM records using HubSpot, Salesforce, Zoho CRM, or similar
Requirements
- 1 2+ years of experience in cold email outreach, outbound lead generation, sales development, or outbound marketing
- Hands on experience with outreach platforms such as Apollo, Instantly, Lemlist, Smartlead, or Woodpecker
- Excellent persuasive and concise writing skills
- Strong analytical mindset with focus on performance improvement
- Strong Excel or Google Sheets skills
- Excellent written English communication
- Experience managing large scale email deliverability (nice to have)
- Understanding of DNS, SPF, DKIM, DMARC (nice to have)
- Experience supporting B2B SaaS, agencies, or service businesses (nice to have)
- Familiarity with outbound automation workflows and CRM integrations (nice to have)
Full Job Posting
About The Role
- At Pavago, one of our clients is hiring a Cold Email Outreach Specialist to generate qualified sales opportunities through strategic outbound email campaigns.
- This is a hands on, performance driven role where you’ll own the entire cold email process—from building targeted prospect lists and writing personalized outreach to managing deliverability, optimizing campaigns, and qualifying inbound responses.
- Success in this role comes from combining strong copywriting, technical deliverability knowledge, and a data driven approach to consistently generate qualified pipeline for the sales team.
What You’ll Own
- Build highly targeted prospect lists using Apollo, ZoomInfo, LinkedIn Sales Navigator, Crunchbase, and similar prospecting platforms.
- Segment prospects by industry, company size, job title, geography, and Ideal Customer Profile (ICP).
- Verify and clean contact data using NeverBounce, ZeroBounce, Clearout.
- Write personalized cold email copy, subject lines, and calls to action.
- Build and launch multi step outbound sequences (4–8 touchpoints).
- Monitor campaign performance daily and continuously optimize based on engagement and reply metrics.
- Manage inbox reputation using platforms such as Instantly, Lemlist, Smartlead, Mailwarm.
- Monitor bounce rates, spam scores, sender reputation, and inbox health.
- Conduct A/B testing on subject lines, messaging, CTAs, and send times.
- Track key metrics including open rates, positive reply rates, bounce rates, conversion rates.
- Review campaign replies, categorize responses, and route qualified prospects to sales team.
- Maintain accurate CRM records using HubSpot, Salesforce, Zoho CRM, or similar.
Required Experience & Skills
- 1–2+ years of experience in Cold Email Outreach, Outbound Lead Generation, Sales Development (SDR), or Outbound Marketing.
- Hands on experience with Apollo, Instantly, Lemlist, Smartlead, Woodpecker, or similar outreach platforms.
- Experience writing cold email campaigns.
- Strong Excel or Google Sheets skills.
- Excellent written English communication.
Nice to Have
- Experience managing large scale email deliverability.
- Understanding of DNS, SPF, DKIM, DMARC.
- Experience supporting B2B SaaS, agencies, or service businesses.
- Experience collaborating with SDRs or Account Executives.
- Familiarity with outbound automation workflows and CRM integrations.
Why Join Us?
- Own the complete outbound email process from strategy to execution.
- Work with modern sales engagement and automation tools.
- Directly influence pipeline growth and revenue generation.
- Performance driven environment with measurable impact.
- Opportunities to grow into Senior Outbound Specialist, Sales Development Team Lead, Outbound Growth Manager, or Revenue Operations.
Working Hours
- U.S. Client Business Hours.
Key Metrics for Success (KPIs)
- High email open rates.
- Positive reply and conversation rates.
- Low bounce rates and strong inbox health.
- Consistent campaign execution and optimization.
- Accurate CRM documentation.
- Growth in qualified outbound pipeline.
Interview Process
- Initial Phone Screen
- Spark Hire Intro Video (3–5 minutes)
- Recruiter Interview
- Practical Assessment (Cold Email Sequence Exercise)
- Client Interview
- Offer & Onboarding
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