Inbound Marketer
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Key skills for this role
About the Role
Pavago is hiring an Inbound Marketer to build scalable inbound marketing systems through content, SEO, and conversion optimization. You will create high-quality content, improve search visibility, develop lead magnets, and optimize conversion paths to drive qualified pipeline and business growth.
Key Skills for This Role
Responsibilities
- Create high quality, value driven content including blog articles, landing pages, website copy, and inbound marketing assets
- Optimize content for traditional search engines, AI powered search experiences, featured snippets, and AI summaries
- Execute inbound marketing initiatives across SEO, content marketing, lead magnets, website conversion paths, and social content distribution
- Develop lead magnets such as guides, playbooks, checklists, and downloadable resources
- Monitor performance using Google Analytics 4, Google Search Console, SEMrush, and Ahrefs
- Analyze rankings, organic traffic, engagement, and conversions to optimize content
- Collaborate with marketing teams on inbound campaigns and improve inbound funnels
Requirements
- Proven experience in Inbound Marketing, Content Marketing, SEO, and Content Writing
- Strong understanding of SEO, search intent, and inbound funnel strategy
- Experience using Google Search Console, Google Analytics 4, SEMrush, and Ahrefs
- Excellent written English and storytelling skills
- Experience creating conversion focused marketing content
- Strong research and analytical abilities
- Portfolio showcasing inbound or SEO driven content
Full Job Posting
About the Role
- Pavago is hiring an Inbound Marketer to build scalable inbound marketing systems that generate qualified pipeline through content, SEO, and conversion optimization.
- You will create high quality content, improve search visibility, develop lead magnets, optimize conversion paths, and distribute content across channels to drive awareness, demand, and measurable business growth.
What You’ll Own
- Create high quality, value driven content that educates prospects and builds authority.
- Write SEO optimized blog articles, landing pages, website copy, and inbound marketing assets.
- Develop content aligned with search intent, buyer journey stages, and conversion goals.
- Optimize content for traditional search engines, AI powered search experiences, featured snippets, and AI summaries.
- Execute inbound marketing initiatives across SEO, content marketing, lead magnets, website conversion paths, and social content distribution.
- Build systems that connect content, engagement, lead generation, and conversion.
- Support distribution through LinkedIn, X, newsletters, and other relevant marketing channels.
- Develop guides, playbooks, checklists, and downloadable resources.
- Write conversion focused CTAs, landing pages, thank you pages, and nurture content.
- Improve conversion rates through stronger messaging and positioning.
- Research industries, competitors, buyer pain points, and search opportunities.
- Identify content gaps and inbound growth opportunities.
Required Experience & Skills
- Proven experience in Inbound Marketing, Content Marketing, SEO, and Content Writing.
- Strong understanding of SEO, search intent, and inbound funnel strategy.
- Experience using Google Search Console, Google Analytics 4, SEMrush, and Ahrefs.
- Excellent written English and storytelling skills.
- Experience creating conversion focused marketing content.
- Strong research and analytical abilities.
- Portfolio showcasing inbound or SEO driven content.
Tech Stack
- Google Analytics 4 (GA4)
- Google Search Console
- SEMrush
- Ahrefs
- ChatGPT
- AI Writing & Research Tools
Why This Role Stands Out
- Direct ownership of inbound marketing strategy and execution.
- Opportunity to build scalable content and demand generation systems.
- Work across SEO, Content Marketing, AI Search Optimization, Lead Generation, and Conversion Optimization.
- Fully remote role with long term growth opportunities.
- Career progression into Senior Inbound Marketer, Content Marketing Manager, SEO Manager, Demand Generation Manager, or Growth Marketing Lead.
Key Metrics for Success (KPIs)
- Growth in organic traffic.
- Qualified inbound leads generated.
- Improved keyword rankings and search visibility.
- Landing page and lead magnet conversion rates.
- Engagement and performance of inbound content.
- Pipeline contribution from inbound marketing.
- Consistent execution of high quality inbound campaigns.
Interview Process
- Application Review
- Spark Hire Intro Video (3–5 minutes)
- Practical Inbound Marketing Assessment
- Client Interview
- Offer & Onboarding
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