HORECA Sales Executive
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Key skills for this role
Role Overview
Al Safadi Hospitality is seeking a HORECA Sales Executive to sell Central Kitchen products to institutional and food-service clients.
The role focuses on growing revenue through new and existing corporate accounts across Al Safadi Restaurants, Oventine, and Table 25's supply network.
The successful candidate will combine client product knowledge, tastings, and trials with B2B account growth.
Key Skills for This Role
Full Job Posting
Role Overview
Al Safadi Hospitality is seeking a HORECA Sales Executive to sell Central Kitchen products to institutional and food-service clients.
The role focuses on growing revenue through new and existing corporate accounts across Al Safadi Restaurants, Oventine, and Table 25's supply network.
The successful candidate will combine client product knowledge, tastings, and trials with B2B account growth.
Sales and Account Management
- Identify, approach, and secure new B2B accounts.
- Manage and grow existing accounts while maintaining order volume, relationships, and client satisfaction.
- Present Central Kitchen products and new product launches to prospective and existing clients.
- Negotiate pricing, contracts, and supply terms within company policy and profitability targets.
- Build and maintain a pipeline of prospective clients.
Operations and Client Support
- Coordinate with Central Kitchen production to support order fulfillment, product quality, and on-time delivery.
- Coordinate product tastings and trials with the culinary team and tailor offerings to client requirements.
- Follow up on outstanding payments and credit terms with Finance while complying with agreed credit limits.
- Monitor food-service market trends, client needs, and competitor activity.
Reporting and Business Development
- Maintain accurate client, opportunity, and pipeline records in the CRM or sales tracking system.
- Prepare regular sales reports, forecasts, and account performance reviews for Management.
- Represent the company at relevant trade shows, exhibitions, and industry events to generate leads.
Qualifications
- Bachelor's degree in Business, Sales, Marketing, or a related field; equivalent relevant experience is considered.
- Culinary background or chef experience is required, including the ability to lead tastings and discuss product composition.
- Minimum 3–5 years of B2B sales experience, ideally in food production, FMCG, catering supply, or F&B distribution.
- Fluency in English, a valid UAE driving license, and willingness to travel locally are required.
- Arabic and an existing B2B network or client relationships are advantageous.
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