Founding Head of Marketing & Enrollment Growth
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Key skills for this role
About the Role
Qureos seeks a Founding Head of Marketing & Enrollment Growth to lead brand strategy and marketing plans for a new educational institution in Riyadh. The role requires 15+ years of marketing experience, including 5+ years in senior leadership, with expertise in B2C marketing and digital growth.
Key Skills for This Role
Responsibilities
- Lead the execution of the institution’s brand strategy, ensuring strong brand identity, positioning, and market competitiveness
- Develop and execute annual marketing plans and campaign calendars aligned with enrolment and revenue targets
- Design and implement best in class marketing campaigns driven by customer insights, effective messaging, creative execution, and optimized channel selection
- Integrate digital lead generation campaigns into the overall marketing strategy
- Act as the product owner for the institution’s website and digital presence
- Support planning and execution of key institutional events and activations
- Own lead generation targets and collaborate closely with student recruitment teams to support enrolment objectives
- Continuously improve marketing effectiveness through innovation in reporting, automation, analytics, and campaign optimization
- Ensure integrated delivery of marketing activities across all channels and platforms
- Build and develop a high performing marketing team over time through effective leadership, mentorship, and performance management
Requirements
- Minimum 15 years of experience in marketing, including at least 5 years in a senior leadership role
- Strong background in marketing strategy, planning, and lead generation across multiple markets
- Proven expertise across brand strategy, campaign development, media buying, digital marketing, social media, SEO/SEM, website development, content production, PR, event management, sponsorships, market research & analytics
- Experience building and launching new consumer brands, ideally within startup or high growth environments
- Experience managing cross functional or geographically distributed teams
- Strong agency and budget management experience
- Extensive experience with CRM systems, marketing automation tools, dashboards, and automated workflows
- Bachelor's degree in Marketing, Business, Communications, or related field
- Fluent in English; Arabic language skills are an advantage
Full Job Posting
Role Overview
- The Head of Marketing is responsible for leading the development and implementation of the institution’s brand strategy and marketing plans
- This is a founding level position, offering significant opportunity to build, shape, and lead the marketing function from the ground up
Key Responsibilities
- Lead the execution of the institution’s brand strategy, ensuring strong brand identity, positioning, and market competitiveness
- Develop and execute annual marketing plans and campaign calendars aligned with enrolment and revenue targets
- Design and implement best in class marketing campaigns driven by customer insights, effective messaging, creative execution, and optimized channel selection
- Integrate digital lead generation campaigns into the overall marketing strategy
- Act as the product owner for the institution’s website and digital presence
- Support planning and execution of key institutional events and activations
- Own lead generation targets and collaborate closely with student recruitment teams to support enrolment objectives
- Continuously improve marketing effectiveness through innovation in reporting, automation, analytics, and campaign optimization
- Ensure integrated delivery of marketing activities across all channels and platforms
- Build and develop a high performing marketing team over time through effective leadership, mentorship, and performance management
What We Are Looking For
- Minimum 15 years of experience in marketing, including at least 5 years in a senior leadership role
- Strong background in marketing strategy, planning, and lead generation across multiple markets
- Proven expertise across brand strategy, campaign development, media buying, digital marketing, social media, SEO & SEM, website development, content production, public relations, event management, sponsorships, market research & analytics, marketing optimization
- Experience building and launching new consumer brands, ideally within startup or high growth environments
- Experience managing cross functional or geographically distributed teams
- Strong agency and budget management experience
- Extensive experience with CRM systems, marketing automation tools, dashboards, and automated workflows
- Experience in education is preferred but not essential
- Strategic thinker with ability to translate business goals into actionable plans
- Strong communication and stakeholder management skills
- Data driven mindset
- Strong cultural awareness
Education
- Bachelor’s degree required, preferably in Marketing, Business, Communications, or a related field
- Postgraduate qualification in Marketing, Strategy, or a related discipline is an advantage
What We Offer
- Competitive salary and benefits package, commensurate with experience
- Medical insurance and standard employee benefits
- A collaborative, ambitious, and fast paced work environment with strong opportunities for growth
- A unique opportunity to build and shape a new institution in one of the region’s most dynamic education markets
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