Director of Marketing
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Key skills for this role
About the Role
Anantara Hotels & Resorts seeks a Director of Marketing for its Dubai property to lead marketing and communications strategy, manage brand and media relations, and drive revenue through innovative campaigns.
Key Skills for This Role
Responsibilities
- Manage, develop and implement a marketing and communications strategy for the property
- Manage the brand, advertising and marketing, creative and media buying
- Maintain and direct all third party related agencies as per the resort's requirements
- Manage an effective e Communications and social media strategy to support the overall business objectives
- Identify potential sponsorship and promotional opportunities for the property and manage strategic business alliances
- Monitor industry trends and keep senior managers appraised of brand perceptions and potential issues
- Liaise and meet regularly with property General Managers and Department Heads to ensure marketing requirements are managed
- Participate in preparation of annual departmental operating budget, marketing plan, business plan and financial plans
- Create and implement PR plans and set budgets to promote room, food & beverage and spa
- Manage media inquiries and interview requests
- Coordinate photo shoots, promotional videos and events related to communication/publicity of the property
- Be the guardian of the hotel's social media platforms and develop social media campaigns
Requirements
- Bachelor's degree or equivalent international degree in Marketing, Business or Commerce
- 8+ years of international marketing and communications experience
- Previous experience as Director of Marketing in a luxurious hotel/resort brand
Full Job Posting
Overview
- Anantara Hotels & Resorts is a global luxury hotel and resort brand rooted in Thai culture.
- Working closely with Senior Leaders, Regional Office and Marketing team to set up, establish and drive the resort's financial performance through innovative marketing and communication ideas.
- Develop rapports with key media and international media agencies.
- Responsible to build and develop the hotels' sales and marketing leadership in the geographic assignment.
Key Responsibilities
- Manage, develop and implement a marketing and communications strategy for the property.
- Manage the brand, advertising and marketing, creative and media buying.
- Maintain and direct all third party related agencies as per the resort's requirements.
- Manage an effective e Communications and social media strategy to support the overall business objectives.
- Identify potential sponsorship and promotional opportunities for the property and manage the strategic business alliances and relationships.
- Monitor industry trends and keep senior managers appraised of the brand perceptions and any potential issues.
- Liaise and meet regularly with individual property General Managers and Department Heads.
- Effectively communicates with all levels, manage reports.
- Be a Brand ambassador.
- Participate in the preparation of the annual departmental operating budget, the marketing plan, business plan and financial plans.
- Create and implement PR plans and set budgets that help promote room, food & beverage and spa.
- Ensure dispatch and strong influx of relevant information to the key media.
Qualifications
- Bachelor's degree or equivalent international degree in Marketing, Business or Commerce.
- 8+ years of international marketing and communications experience.
- Previous experience as Director of Marketing in a luxurious hotel/ resort brand.
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