Director of Marketing
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Key skills for this role
About the Role
Delano Dubai seeks a Director of Marketing to lead the hotel's overall marketing strategy, ensuring every guest touchpoint reflects the Delano brand. You will develop integrated marketing campaigns, oversee digital and PR, and manage partnerships.
Key Skills for This Role
Responsibilities
- Champion and protect the Delano brand across every channel and guest touchpoint
- Lead development of annual marketing strategy aligned with business objectives
- Develop and execute integrated marketing campaigns supporting rooms, restaurants, bars, spa and events
- Oversee all digital marketing activities including website, CRM, email marketing, SEO/SEM and paid media
- Lead content strategy across owned and earned channels
- Lead the hotel's PR strategy alongside appointed agencies
- Develop strategic partnerships with luxury, fashion, design, wellness and cultural brands
- Manage the annual marketing budget and ROI
- Analyse campaign performance and guest insights
- Inspire and develop a high performing marketing team
Requirements
- Bachelor’s degree in Marketing, Communications, Business or related field
- 8 10 years’ progressive marketing leadership experience within luxury hospitality or premium lifestyle brands
- Proven track record leading marketing for a luxury hotel or internationally recognised lifestyle brand
- UAE or GCC experience preferred; pre opening experience highly advantageous
- Strong commercial and strategic mindset
- Deep expertise in luxury brand positioning, storytelling and creative direction
- Strong understanding of digital marketing, CRM and performance marketing
- Excellent stakeholder management, communication and influencing skills
- Strong analytical and financial acumen
- Established network across luxury media, fashion, influencers and lifestyle partners
- Demonstrated experience in leading teams and developing talent
Full Job Posting
Company Description
- Ennismore is bringing the iconic Delano brand to the UAE for the first time.
- Delano Dubai will usher in a new era of sophisticated style and elevated service.
- Located on Bluewaters Island, the resort will offer luxury rooms, culinary experiences, a pool, and a wellness studio.
Key Responsibilities
- Champion and protect the Delano brand across every channel and guest touchpoint.
- Lead development of annual marketing strategy aligned with business objectives.
- Develop and execute integrated marketing campaigns supporting rooms, restaurants, bars, spa and events.
- Oversee all digital marketing activities including website, CRM, email marketing, SEO/SEM and paid media.
- Lead content strategy across owned and earned channels.
- Lead the hotel's PR strategy alongside appointed agencies.
- Develop strategic partnerships with luxury, fashion, design, wellness and cultural brands.
- Manage the annual marketing budget and ROI.
- Analyse campaign performance and guest insights.
- Inspire and develop a high performing marketing team.
Qualifications
- Bachelor’s degree in Marketing, Communications, Business or related field.
- 8 10 years’ progressive marketing leadership experience within luxury hospitality or premium lifestyle brands.
- Proven track record leading marketing for a luxury hotel or internationally recognised lifestyle brand.
- UAE or GCC experience preferred; pre opening experience highly advantageous.
- Strong commercial and strategic mindset.
- Deep expertise in luxury brand positioning, storytelling and creative direction.
- Strong understanding of digital marketing, CRM and performance marketing.
- Excellent stakeholder management, communication and influencing skills.
- Strong analytical and financial acumen.
- Established network across luxury media, fashion, influencers and lifestyle partners.
- Demonstrated experience in leading teams and developing talent.
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