Director of Marketing
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Key skills for this role
About the Role
DELANO Dubai is seeking a Director of Marketing to lead the hotel's marketing strategy, brand positioning, and commercial performance. The role requires 8-10 years of luxury hospitality marketing leadership, strong creative instincts, and a network in luxury media and fashion.
Key Skills for This Role
Responsibilities
- Champion and protect the DELANO brand across every channel and guest touchpoint.
- Lead the development of the annual marketing strategy aligned with business objectives.
- Ensure consistency in visual identity, storytelling and tone of voice.
- Position DELANO Dubai as a market leading luxury lifestyle destination.
- Develop and execute integrated marketing campaigns supporting rooms, restaurants, bars, spa and events.
- Drive awareness, market share, guest acquisition and revenue.
- Build seasonal campaigns, product launches and brand initiatives.
- Identify emerging market trends and guest behaviours to maximise commercial opportunities.
- Oversee all digital marketing activities including website, CRM, email marketing, SEO/SEM and paid media.
- Lead content strategy across owned and earned channels.
- Ensure all photography, videography and creative assets reflect DELANO's elevated aesthetic.
- Drive social media strategy in partnership with the Social Media Manager.
Requirements
- Bachelor’s degree in Marketing, Communications, Business or a related field
- 8 10 years’ progressive marketing leadership experience within luxury hospitality or premium lifestyle brands
- Proven track record leading marketing for a luxury hotel or internationally recognised lifestyle brand
- UAE or GCC experience preferred; pre opening experience highly advantageous
- Strong commercial and strategic mindset
- Deep expertise in luxury brand positioning, storytelling and creative direction
- Strong understanding of digital marketing, CRM and performance marketing
- Excellent stakeholder management, communication and influencing skills
- Strong analytical and financial acumen
- Established network across luxury media, fashion, influencers and lifestyle partners
- Demonstrated experience in leading teams, developing talent, and fostering a culture of empowerment, inclusivity and innovation
Full Job Posting
Company Description
- DELANO Dubai
- Ennismore, the fastest growing lifestyle and leisure hospitality company, is bringing the iconic DELANO brand to the UAE for the first time.
- DELANO South Beach arrived on the Miami scene in 1995, introducing an entirely fresh take on 5 star luxury.
- DELANO Dubai will usher in a new era of sophisticated style and elevated service to the UAE.
- Located on the pristine shores of Bluewaters Island, the DELANO Dubai resort will boast an array of luxury rooms and suites, four exceptional culinary and mixology experiences, an ocean front swimming pool and a wellness studio.
Job Description
- As Director of Marketing, you will be responsible for leading the hotel's overall marketing strategy, ensuring every guest touchpoint reflects the distinctive DELANO brand.
- Reporting to the General Manager and working closely with Regional Marketing, Revenue, Sales and Operations teams, you will develop integrated marketing strategies that build brand awareness, drive revenue and create meaningful cultural relevance.
- This role requires a commercially minded leader with exceptional creative instincts, deep understanding of luxury hospitality and lifestyle brands, and a strong network across media, fashion, art, entertainment and the UAE luxury landscape.
Key Responsibilities
- Brand Leadership: Champion and protect the DELANO brand across every channel and guest touchpoint.
- Lead the development of the annual marketing strategy aligned with business objectives.
- Ensure consistency in visual identity, storytelling and tone of voice.
- Position DELANO Dubai as a market leading luxury lifestyle destination.
- Marketing Strategy: Develop and execute integrated marketing campaigns supporting rooms, restaurants, bars, spa and events.
- Drive awareness, market share, guest acquisition and revenue.
- Build seasonal campaigns, product launches and brand initiatives.
- Identify emerging market trends and guest behaviours to maximise commercial opportunities.
- Digital & Content: Oversee all digital marketing activities including website, CRM, email marketing, SEO/SEM and paid media.
- Lead content strategy across owned and earned channels.
- Ensure all photography, videography and creative assets reflect DELANO's elevated aesthetic.
- Drive social media strategy in partnership with the Social Media Manager.
Qualifications
- Bachelor’s degree in Marketing, Communications, Business or a related field.
- 8 10 years’ progressive marketing leadership experience within luxury hospitality or premium lifestyle brands.
- Proven track record leading marketing for a luxury hotel or internationally recognised lifestyle brand.
- UAE or GCC experience preferred; pre opening experience highly advantageous.
- Strong commercial and strategic mindset, with the ability to balance brand vision and business performance.
- Deep expertise in luxury brand positioning, storytelling and creative direction.
- Strong understanding of digital marketing, CRM and performance marketing.
- Excellent stakeholder management, communication and influencing skills.
- Strong analytical and financial acumen, with a data informed approach to decision making.
- Established network across luxury media, fashion, influencers and lifestyle partners.
- Ability to thrive in a fast paced, entrepreneurial environment.
- Demonstrated experience in leading teams, developing talent, and fostering a culture of empowerment, inclusivity and innovation.
What We're Looking For
- We're looking for someone who understands that luxury is felt rather than announced.
- Someone who can build brands that become part of culture, create campaigns that inspire conversation, and lead with quiet confidence.
- You combine creativity with commercial thinking, elegance with precision, and bring an instinctive understanding of what makes DELANO unlike anywhere else.
- You are also naturally connected within the world of luxury, fashion and culture able to open doors, build meaningful relationships and place the brand at the centre of relevant conversations.
Additional Information
- The opportunity to join an international and innovative and fast growing group, committed not only to building new hotels, but to creating a global brand.
- The ability to challenge the norm and work in an environment that is both creative and rewarding.
- Be part of a team that is very passionate about creating great hospitality experiences and exploring new locations with every opportunity.
- A competitive package and plenty of development opportunities.
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