Director of Marketing

Role Overview

Accountabilities

• Own marketing strategy across growth, lifecycle, brand, content, and community, including budgets, KPIs, and measurable outcomes.
• Lead analytics and reporting across acquisition, conversion, retention, customer behavior, and lifetime value.
• Own customer acquisition and ticket sales across markets through paid media, SEO, testing, and optimization.
• Oversee e-commerce and digital conversion across landing pages, offers, booking journeys, mobile experiences, and checkout.
• Build repeatable playbooks for launching and scaling locations with Operations.
• Own retention and loyalty programs across email, SMS, memberships, referrals, and reactivation.
• Lead brand, content, social, creator, influencer, PR, community, and local activation strategies.
• Lead, coach, recruit, and develop the Marketing team.
• Manage agencies, freelancers, and external partners against measurable results.
• Build scalable marketing systems, reporting structures, processes, and playbooks.

Requirements

• At least 8 years of progressive marketing experience, including leading, coaching, and developing a marketing team.
• Experience in a consumer-facing, multi-location, DTC, e-commerce, wellness, hospitality, or experience-led business.
• Strong understanding of acquisition, conversion, retention, lifecycle marketing, and customer lifetime value.
• Significant e-commerce experience, including digital conversion, landing pages, offers, booking or checkout flows, and purchase journeys.
• Broad expertise across performance marketing, lifecycle or CRM, brand, content, social, and organic growth.
• Experience scaling multiple markets, locations, or regions and managing meaningful marketing budgets.
• Significant experience managing external agencies and partners against measurable targets.
• Strong analytical, commercial, brand, creative, communication, collaboration, organization, and project management skills.
• Comfort moving between high-level strategy and hands-on execution in a fast-paced, high-growth environment.

Compensation

• Target total cash compensation is $132K-$174K CAD.
• Base salary is $110K-$145K CAD.
• An annual performance bonus of up to 20% and equity participation are available for eligible candidates.

Workplace

• The role is described as based in Saudi Arabia, with remote work flexibility around the world.
• Flexible working hours are available between 8:00 AM and 7:00 PM.

Benefits

• Benefits include 15 paid vacation days per year, 3 paid wellbeing days per year, an annual team retreat, complimentary classes, networking opportunities, and career growth.